Hand made Aromatherapy Website needs help

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Permalink Reply by Chris on May 29, 2008 at 3:04pm

I would bold the main keywords on the page.

Everthing else is fine I checked your tags and all was well.
You do have alot of keywords though.
But the site looks great.

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Permalink Reply by Helen Hammond on May 29, 2008 at 3:11pm

Thank you, I will do that.
How many keywords would be best?

Thank you for the comments on the site, that is appreciated, very much so.

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Permalink Reply by TheMaster on May 29, 2008 at 3:52pm

Change the title of your Home Page to: Soy Aromatherapy Candles

Write a paragraph about soy candles on your home page.

This is a great keyword string that you can get a top ranking on. Details on this are in the third tab of the spreadsheet attached below.

In the first tab of your keyword analysis, the keywords are ranked by least competition on google. Work your way down targetting the keyword strings with more than 10 searches and writing an article on the topic. Use the SEO template in the second tab for creation and marketing.

Make a goal to write one article a day. This will keep your content fresh with Google.

Attachments:

• scentsiblesolutions-marketingmatrix.xls, 259 KB

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Permalink Reply by Russ Field on December 26, 2008 at 10:18am

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Permalink Reply by Gennik Alston on January 19, 2009 at 6:19am

Hi Helen
I just had a look at your site,looks great.Consider the following factors :
1) Change the title, include a title which is keyword oriented.
2) Have a well created description.
3) Have a unique design for all the internal pages.
An expert Internet Marketing Services provider of repute can help you optimize your website in the most cost-effective way.
Affordable online Promotions

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Permalink Reply by Warren Diggles on January 19, 2009 at 10:56am

Good start on content, shopping cart functionality, drop-down menus, etc...

You have the bones of the site now you need to work on the the skin. To be taken seriously as a health and beauty company you need to focus on your branding. You need a logo/corporate identity, professional photography, and professional interface design for your website. Especially since your site is based on health and beauty products your site has to exude health and beauty. Right now it exudes hand-made.

#1 logo/corporate identity - everything else you do follows this
#2 new packaging/branding that includes your new corporate identity
#3 professional photography of your products and your products being used
#4 redesign your website's "skin" but keep your content and functionality
#5 now work on SEO because your site is ready for visitors

Example of small company health and beauty site I have done:
http://www.beeyondthehive.com

http://www.warrendiggles.com
http://www.photographyandmarketing.com - blog

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Permalink Reply by Small Business WebDesign Service on April 3, 2009 at 7:04am

A search engine friendly redesign with seo will do wonders for your site,the suggestions given are also to be followed.

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Permalink Reply by Jennifer Slis on April 3, 2009 at 5:48pm

It is hard to tell since most of the pages are still under construction, but here are some basic rules.

1. Make sure your keywords are ones your customers are searching for, not just what you think your page is about. For example, you might use the phrase "aroma wellness" whereas potential customers might be searching under "natural ways to destress" or something. Use WordTracker and/or Google Insights to find exact phrases your customers might be using in their searches and make those your keywords.

2. You should have 2-3 main keyword phrases and 2-5 sub keyword phrases per page. The main ones are what you found to be highly searched yet not a lot of competition and the sub ones are alternate arrangements of the main ones and/or highly searched yet highly competitive phrases. No two pages should focus on the same set of keywords.

3. Each optimized page will have 450-900 words on it. The main keyword phrases should be used in header tags as well as generously throughout the text.

4. Link text should state the keyword of the landing page. For example, if you optimize a page for "aromatic bubbles & oils" then all text links pointing to that page should say "aromatic bubbles & oils" not "foam bath" like you currently have it). This is also the case with anyone linking to you from their own website - make sure you tell them what their link text should say and which page to point it to.

If you would like more help or clarification on anything, please let me know.

Thanks!
Jenn

http://www.jenniferslis.com
http://onlinebusinessconsulting.blogspot.com

2.

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