I got started about a year ago and from a position of total ignorance have been trying to learn a little as I go. My main problem seems to be low conversion rates it is slowly increasing but have you any suggestions how I can take steps to improve matters?
Replies to This Discussion
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Permalink Reply by SUp.biz, COO on -
Here's the first ten from a good article that will help you.
http://www.terrydean.org/25-ways-to-increase-conversion/ <<See the other 15 Here
1. Study copywriting. Become a student of copywriting and persuasion. It’s a part of everything you do in your online business from writing PPC ads to writing sales letters.
2. Offer basic and deluxe options to your offers. While this may or may not increase your conversion, it will increase your income per visitor. Some will choose the basic. The ones who choose the deluxe boost your profits.
3. Use bullets whenever possible to describe your offer benefits. Very few people “read” online sales letters. They skim them so use bullets, sub-heads, graphics, etc. to keep pulling them back in.
4. Test deleting your first few paragraphs or even your first few pages of copy. Even experienced copywriters sometimes do a little warming up. Get the point as quickly as possible.
5. Make the checkout process simple with as few clicks as possible. The more pages you add in between the sales page and checkout, the more dangerous your sales process becomes.
6. Give proof for anything you say. Your visitors don’t believe you. Give them facts, samples, videos, and demos. Show checks, charts, endorsements, etc. If you can’t back it up, they don’t believe it.
7. Check your page load speed. On long sales copy sites, you may want to break up your tables with one table up top with a page or so of your text, and the rest in a second table. The top table will load up first.
8. Collect opt-in email leads and follow-up. This one should be no surprise to you if you regularly read this blog, but it’s vital to increasing your conversion rates. At least get their email address. Get their physical address and phone number for even higher response.
9. Keep the navigation very simple on your page. The more options or confusing your page is, the worse your conversion rate will be. That’s why you see many sales pages with almost no navigation at all.
10. Restate the offer and guarantee on the order forms. Shopping cart abandonment is always an issue. Do your best to curb this by making the offer again on the order form.
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Permalink Reply by TheMaster on -
Are you buying traffic? Has your organic search engine traffic increased?
Unless you are keeping track of conversions from each ad source separate from your organic search, it can be misleading.
Overtime, most websites will pick up some search traffic for words that are indirectly related to their website. These words will not convert well. If you are not doing it already, then you need to have a specific keyword that you advertise for daily and track conversions. This will give you a baseline and allow you to see dips or increases.
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Permalink Reply by Linda Sones on
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Thanks for you replies some very useful suggestions. I am not paying for adwords at present but I do publish quite a few articles not always with my keywords and write a daily blog I had hoped to build links in this way.
Regards,
Linda
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Permalink Reply by Steve SEO UK on -
Hi Linda,
It can be quite a complex area of debate and I do see many stats from people claiming 10% down to half of 1% conversion against total visits to a web page offering goods or services at a price.
I've personally found that not selling on the landing page but using it as a way of getting feedback by way of asking questions of the visitors.
Having a Forum with your site could entice people to give their views on your content matter and thereby help to build friendship and trust first before you subtly sell them. Good way of getting repeat visitors who keep coming back to follow a thread on a subject.
If you are optimizing your site for top search engine results, then try to get top results for "long tail keywords". The more word about a product or service a searcher types into a search field in a search engine, the more specific the result and possibly a better conversion rate.
Anyway, I wish you success,
Steve SEO UK
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Permalink Reply by Rossi Eason on -
Linda this is a common problems for most who are beginning in internet marketing. You may need to work on your ability to write pesuasively. As a marketer you most important skill is copywriting.
Copywriting simply put is your ability to sell with written words. When delivering a sales message traditionally it is done through voice whether you are trying to set an appointment over the phone talking to someone in line or at a prospects office or kitchen table.
However what if you could take that same message and and write it on paper or on a website perhaps. Now you can have those words selling for you over and over.
The best part is if you think of something you want to say or should have said you can easily change it.
Lets look at a few strategies for persuasive copywriting. The first step and the most overlooked step is market reasearch.
Copywriting isn't meant to be a guessing game or a shot in the dark. It is in fact the science of human behavior and what makes us tick.
On the internet you would do this research by doing keyword research. You can Google a tool called word tracker. This will let you know what keywords are being searched the most so this lets you know where most people's problem are.
There are however certain web hosting application such as SBI (Site Build It) that actually provide this included in the software.
After you have done your research you should create a swipe file as you should also research other pre written sales letters so you can get your creative juices flowing.
The third thing that you must do is Test! Test! Test! After writing your copy you must absolutely perform a split test!
If you are using adwords you must test your click through ratio. If you are testing your personal website then you will need to test your conversion rates or your opt-ins to see how well you are converting.
Follow these tips as this should be enough to get you to start writing some good copy!
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Permalink Reply by Steve SEO UK on
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Hi Linda,
Have to had time to view my Profile Page which has some great articles on the subject of SEO.
Feel free to add me as a friend if you haven't already.
All the best for your future success,
Steve SEO UK <- Your Business Promotion Starts Here
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Thanks Ros for your helpful tips, can I just ask what is a split test?
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Permalink Reply by Ar-Lena Richardson "The Sports ePublicist" on -
Hey Matt,
You absolutely are absolutely on point with the analytics.
I am always amazed by the number of site owners her don't have a clue about how crucial they are to create, refine, and execute a winning web promotion and ultimate conversion strategy.
You post included a few tips that I hadn't considered.
You've helped me.
Ar Lena The Sports ePublicist
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Permalink Reply by Kevin Chamberlin on -
Linda, have you been doing the basics with your ad copy? making sure you have a benefit and a feature listed in the ad? Then taking your prospect to a landing page that is highly relevant to your ad. Also you may want to target more specific terms if you are not doing so already to keep from running your funds dry to early. You can find more basic info on my site seocincinnati.com and a great beginner book out there that will help you is Guide to Google Adwords by Perry Marshall very easy read and will help your conversion rates if done right.
Kevin
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Permalink Reply by Ar-Lena Richardson "The Sports ePublicist" on
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Greetings with Gratitude.
This is the best itemization of things to check for conversion improvement.
Relationship buiiding is crucial for converting the trafffic and lists to profits.
However, if you don't take care of the items that you've outlined,
an online business owner won't get the chance to establish the all important relationship.
Ar Lena The Sports ePublicist
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Permalink Reply by Mel Smith on -
Hi Linda,
Here is a great free website builder, and with it is a ebook about Website Conversion that you get. Download both and read about website conversions
http://mel133.freese.hop.clickbank.net
Good luck Linda
Mel
P.S. Here is some more free software that may help also
http://www.imfreesoftware.com/542.html
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Permalink Reply by Wes Carty on -
I checked out your site and it looks like you only have one way of converting people, and that's through sales. The buying cycle online is much longer than it used to be due to increased competition and people sense of instant gratification. I would suggest that you need to add more value to your customers. What I mean by this is you have to start a sense of community on your site by providing them with valuable content. This can be helpful videos to people in your market, a downloadable eBook about dealing with kids, subscription to an email list that gives them some valuable content, etc. You have to keep people hanging around as much as possible. "The longer customers are in the store, the more likely they are to buy something." Hope this helps. I'm starting a blog to discuss Internet Marketing strategies, and I'm going to post my first article today. www.raawmedia.com/blog.
Thanks,
Wes
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