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Nearly all the guru's note the importance of choosing a target market for your business.

Below are just a few quotes:

"By trying to capture everybody, you will lose many important prospects."
- Russell Brunson, Millionaire Internet Entrepreneur
www.dotcomsecrets.com

"The closer you are to the red-hot center of the market, the better your copy will do ... and the MORE money you'll make. Hardly makes sense to the uneducated. Most people think casting the wide net is the answer... but it's NOT. Why?

When you try to be everything to everybody... you end up being NOTHING to NOBODY! (Hint: LOUSY SALES!) Keep your message tightly targeted"
- Michael D. Morgan, Expert Copywriter
www.outsourcecopy.com

The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective.
- Susan Ward
www.about.com

I could provide many more quotes, but these illustrate the importance of selecting a target market and getting to know it well.

If you have selected a target market and know demographic characteristics for the people in it, you can get psychographic and behavioral characteristics FREE and instantly at http://AutoMarketAnalysis.com.

This is my site and does require an opt-in, but a marketing agency would charge you big bucks for what you get in return . So save that money and improve your marketing using my free resource.

Warmly,

Linda P. Morton

Tags: market, target

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