How Do You Create Hype?

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Permalink Reply by SUp.biz, COO on August 19, 2008 at 3:20pm

The key to creating hype is having a great Public Relations company on the payroll.

You can get a decent PR company for about $3k a month. They aleady have the connections in place to get your product or service written about in newspapers and magazines.

If you do not have $3k a month, then you are not ready to try and create hype. Your service or product needs to be tested inside and out by existing users. It also needs a revenue model to sustain the exponential growth that comes with the hype.

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Permalink Reply by Nascent Dynamics ( ) on August 23, 2008 at 11:31pm

Good question and good answer.

I might add hype is a phenomena that I think will quickly become outdated. I relate to the entrepreneur who looks at all the internet tools at their disposal to start a website or business and starts dreaming an idea they think can take off without a lot of capital investment. I agree with SUP.biz.COO in that a professional grade marketing solution would be appropriate for a professional grade site app.

There's always something new and better around the corner and getting the word out fast and effectively can be key. If you BETA your site and your users are compelled to mention it in their blogs etc, even better. The latter is a strategy available to anyone without hiring a marketing firm- if your idea is good enough. Depending on your market and risk tolerance, you might think about focussing on good old fashioned word-of-mouth reputation rather than creating hype.

Best,

Anthony

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