I have used summary.com for several years now... back before they had the 20 minute audio files. I find that I get more out of reading the summary than listening to the audio file. I am more of a visual person than auditory, though.
It is a great resource to know the meat of all the major books. Helps identify the books that you need to read page for page.
FYI, the top recommended books are now on the front page. We also have the top recommended books on CD in the Free Biz Tools section.
Confession... I actually find myself just making the books go round and round for about 5 minutes everyday. I love the 3D flash geature. It is better than watching fish in an aquarium.
None. Stuff all the bestselling crap. Get a mentor or just pretend and model (no pun intended ;-P ) your thinking and processes on those that have been successful. For example divide your business into finance, marketing, design, innovation (R&D), sales, HR, accounting etcetera. And then see who's the best in those areas. For example I find Virgin (Richard Branson) are excellent at viral marketing etcetara.
There are plenty of innovative designers (Diane vF is first to mind with her wrap dress).
Though I condone Big Pharma - they're masters at sales and cultivating sales and new markets (how ever wrongly, though you can understand what they're doing, the mind processes they have). HR and managing your relationships with people especially suppliers and producers can be just as important in start up phase then marketing and design (funnily enough from my experience).
It also comes down to your mindset as well. It's how you relate to others, concentrate and make decisions.
You get the idea? It's about working on your business, not IN the business.
OK to really answer what you wanted: the ones that are counter-intuitive and related to the above. Other members mentioned the E-Myth and The Answer. So go along those generic lines rather than tactics focused and historical stuff by famous people like Jack Welch. The other books are good for later and may be motivating or inspiring depending on your state of mind. Get John F. Demartini's various books for creating a vision that inspires you.
Ciao,
Adam.
P.S. Actually more importantly it's what books etcetera you SHOULDN'T read! Stay away and shun those MLM and get-rich quick types like Robert Kiyosaki and some real-estate guy by the name of Allen. Anything with 'millionaire' in the title is garbage (and yes I'm sure there are some notable exception to that rule).
I've been through a mentoring program directly with John Assaraf, he has a brilliant business mind. Yes, he has a Law of attraction influence, but his methods are based on a pure, solid business foundation. I would highly recommend his work and or coaching. (I don't get any $$$ for promoting his work) just the benefit of great business and life coaching.
If you have not read "The Goal" by Eliyahu Goldratt, you are missing out. It is a must read for anyone that is interested in management. I am currently an MBA student and we just read it. It is awesome!
I concur with the comment regarding the "New Age Millionaire Mindset" genre of pulp.
NO Need, but some are good reading
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