Common Social Networking Mistakes
There are a few mistakes that people make when using social networking sites to try to get more exposure for their business. These mistakes can be minor and not amount to much, or they can be fatal and cause you to lose your business and never make contact with anyone.
Naked Profile.
If you try to use social networks by just signing up and sending bulletins and emails to people, you’re missing the point entirely. If you don’t have a profile that’s the first thing people notice. You’ve already ruined your credibility and made yourself look like a scammer. Anyone who doesn’t take the time to at least set up a simple bio page has nothing to present. Even if you add friends, what are they going to see? No one wants to do business with someone they don’t know. To them you’re like a stranger lurking in the shadows with no real identity. You also want to have a nice picture of yourself so they will see it when your activity comes up in the search engine of the site. If you don’t have a picture people see you as the default no pic blank photo and this makes you look like you’re not professional or trustworthy.
Your About Me Page is all about your business opportunity
This makes you look like you’re broke and you need someone to sign up for your opportunity because you need to pay your light bill. Your about page should be about you and who you really are. It’s not the place to promote or advertise. People want to know you, not what you do or how much money you make.
Too much hype
We already know that your business is the next best thing since buttered bread, but when you have too much hyped up claims about how your business is making you a millionaire in three days, we can see right through it. If you’re that rich why do you need to use social networks at all? You should be on a warm sunny beach somewhere enjoying your good fortune.
Sending ads in comments and friend emails.
Oh boy..that one is a big no no. When you use your friend’s comment box to post an ad or banner for your business, you’ve shot yourself in the foot. Do you honestly think they’ll sign up for your business just because you shove it down their throat?
Put a link or a banner on your profile just in case someone wants to know what you do, but the main thing you want to do is present YOURSELF as someone who is credible and has a handle on who you are as a person.
Social networking is all about making friends, being helpful, and being REAL.
People want to do business with people they can identify with and who they can get to know as a friend first and foremost.
If they want to know what you’re doing to make money online they will ASK YOU. Then you have the opportunity and the PERMISSION to tell them and they won’t feel like they’re being sold to.
Rebecca Beasley has been online for 16 + years and has written
hundreds of articles to help newbies and oldies alike.
© July 13th 2008 All rights reserved
Naked Profile.
If you try to use social networks by just signing up and sending bulletins and emails to people, you’re missing the point entirely. If you don’t have a profile that’s the first thing people notice. You’ve already ruined your credibility and made yourself look like a scammer. Anyone who doesn’t take the time to at least set up a simple bio page has nothing to present. Even if you add friends, what are they going to see? No one wants to do business with someone they don’t know. To them you’re like a stranger lurking in the shadows with no real identity. You also want to have a nice picture of yourself so they will see it when your activity comes up in the search engine of the site. If you don’t have a picture people see you as the default no pic blank photo and this makes you look like you’re not professional or trustworthy.
Your About Me Page is all about your business opportunity
This makes you look like you’re broke and you need someone to sign up for your opportunity because you need to pay your light bill. Your about page should be about you and who you really are. It’s not the place to promote or advertise. People want to know you, not what you do or how much money you make.
Too much hype
We already know that your business is the next best thing since buttered bread, but when you have too much hyped up claims about how your business is making you a millionaire in three days, we can see right through it. If you’re that rich why do you need to use social networks at all? You should be on a warm sunny beach somewhere enjoying your good fortune.
Sending ads in comments and friend emails.
Oh boy..that one is a big no no. When you use your friend’s comment box to post an ad or banner for your business, you’ve shot yourself in the foot. Do you honestly think they’ll sign up for your business just because you shove it down their throat?
Put a link or a banner on your profile just in case someone wants to know what you do, but the main thing you want to do is present YOURSELF as someone who is credible and has a handle on who you are as a person.
Social networking is all about making friends, being helpful, and being REAL.
People want to do business with people they can identify with and who they can get to know as a friend first and foremost.
If they want to know what you’re doing to make money online they will ASK YOU. Then you have the opportunity and the PERMISSION to tell them and they won’t feel like they’re being sold to.
Rebecca Beasley has been online for 16 + years and has written
hundreds of articles to help newbies and oldies alike.
© July 13th 2008 All rights reserved
Tags: branding, bulletins, e-mail, howto, internet, introductions, marketing, networks, profiles, social
Replies to This Discussion
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Permalink Reply by Aryan Offshore Solutions on -
Hi Rebecca,
Thanks for your wonderful post. It is really helpful for eveyone considering using social networks for promoting his/her business.
Regards,
Aryan
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Permalink Reply by Ed Thomas on -
Rebecca...you hit it out of the park. I haven't been doing this very long (about 2 months) and Thats pretty much what I have told people that have asked me. This is the first time I've been to this section. I wanted to know if what I was doing was OK. You just confirmed it for me. Thats the way I felt when I started, and I'm glad I had a chance to read your article. Thank you. Have a very nice day.
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Permalink Reply by Scott Morrison on -
Good post Rebecca. Got an Social Networking Do's?
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Permalink Reply by Lisa on -
Great idea Scott!
Can't wait to see what people have to say. I am definately one of those that demand the positives.
Education is essential and this article is great, now lets focus on what to do!
Have a great and productive Tuesday everyone!
Lisa
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Permalink Reply by Deb Mullen on -
Rebecca,
This is a GREAT article and to be sure many, many people
waste their time advertising instead of "Connecting".
One of my pet peeves is that people don't pick up the phone
and actually make a LIVE connection.
There is nothing that makes Social Networking work as well
as actually "Getting SOCIAL"!!! :-)
Thanks for the great advice.
Deb
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Permalink Reply by Walter Seward on -
Thank you for this article. I for one can only do one business successfully so do not want everyone's opportunity shown to me. Friends. That is why we are here.
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Permalink Reply by kenny bountiful sunshine on -
Thanks rebecca
Well put I have kind of heard the same info before.But i love the way you expressed it.
Good job.Many blessings to you and yours.
kenny.
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Permalink Reply by Mari Torres on -
I feel like a weight has been lifted, someone has finally said it all! Thank you so much for this Ms. Beasley, I look forward to learning tons more from you.
Today is my first day I signed up at 3 this afternoon and it is 12:05 in the morning, I think it's safe to say that I will be hanging out here a lot!
Mari "Keep Your Visions In Motion"
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Permalink Reply by Terry Lopez-Solis on -
I agree with you, and will start to work on my home page right away.
I have been on so many social networks and with in minutes one is getting spam. Although it is not considered spam, since it is with in the community. Worst of all one is being charged a monthly fee.
So I really wanted to read your post and see what it was all about.
Great input
TLS
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Permalink Reply by Ar-Lena Richardson "The Sports ePublicist" on -
Greetings,
My most successful social networking technique is to personalize my messages with relevant graphics that would appeal to the member and to address the member by name immediatly following my introduction. Sometimes, I'll visit the member's site before leaving a comment or leave a note of my intention to check them out.
Ar Lena
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