Common Social Networking Mistakes
There are a few mistakes that people make when using social networking sites to try to get more exposure for their business. These mistakes can be minor and not amount to much, or they can be fatal and cause you to lose your business and never make contact with anyone.
Naked Profile.
If you try to use social networks by just signing up and sending bulletins and emails to people, you’re missing the point entirely. If you don’t have a profile that’s the first thing people notice. You’ve already ruined your credibility and made yourself look like a scammer. Anyone who doesn’t take the time to at least set up a simple bio page has nothing to present. Even if you add friends, what are they going to see? No one wants to do business with someone they don’t know. To them you’re like a stranger lurking in the shadows with no real identity. You also want to have a nice picture of yourself so they will see it when your activity comes up in the search engine of the site. If you don’t have a picture people see you as the default no pic blank photo and this makes you look like you’re not professional or trustworthy.
Your About Me Page is all about your business opportunity
This makes you look like you’re broke and you need someone to sign up for your opportunity because you need to pay your light bill. Your about page should be about you and who you really are. It’s not the place to promote or advertise. People want to know you, not what you do or how much money you make.
Too much hype
We already know that your business is the next best thing since buttered bread, but when you have too much hyped up claims about how your business is making you a millionaire in three days, we can see right through it. If you’re that rich why do you need to use social networks at all? You should be on a warm sunny beach somewhere enjoying your good fortune.
Sending ads in comments and friend emails.
Oh boy..that one is a big no no. When you use your friend’s comment box to post an ad or banner for your business, you’ve shot yourself in the foot. Do you honestly think they’ll sign up for your business just because you shove it down their throat?
Put a link or a banner on your profile just in case someone wants to know what you do, but the main thing you want to do is present YOURSELF as someone who is credible and has a handle on who you are as a person.
Social networking is all about making friends, being helpful, and being REAL.
People want to do business with people they can identify with and who they can get to know as a friend first and foremost.
If they want to know what you’re doing to make money online they will ASK YOU. Then you have the opportunity and the PERMISSION to tell them and they won’t feel like they’re being sold to.
Rebecca Beasley has been online for 16 + years and has written
hundreds of articles to help newbies and oldies alike.
© July 13th 2008 All rights reserved
Naked Profile.
If you try to use social networks by just signing up and sending bulletins and emails to people, you’re missing the point entirely. If you don’t have a profile that’s the first thing people notice. You’ve already ruined your credibility and made yourself look like a scammer. Anyone who doesn’t take the time to at least set up a simple bio page has nothing to present. Even if you add friends, what are they going to see? No one wants to do business with someone they don’t know. To them you’re like a stranger lurking in the shadows with no real identity. You also want to have a nice picture of yourself so they will see it when your activity comes up in the search engine of the site. If you don’t have a picture people see you as the default no pic blank photo and this makes you look like you’re not professional or trustworthy.
Your About Me Page is all about your business opportunity
This makes you look like you’re broke and you need someone to sign up for your opportunity because you need to pay your light bill. Your about page should be about you and who you really are. It’s not the place to promote or advertise. People want to know you, not what you do or how much money you make.
Too much hype
We already know that your business is the next best thing since buttered bread, but when you have too much hyped up claims about how your business is making you a millionaire in three days, we can see right through it. If you’re that rich why do you need to use social networks at all? You should be on a warm sunny beach somewhere enjoying your good fortune.
Sending ads in comments and friend emails.
Oh boy..that one is a big no no. When you use your friend’s comment box to post an ad or banner for your business, you’ve shot yourself in the foot. Do you honestly think they’ll sign up for your business just because you shove it down their throat?
Put a link or a banner on your profile just in case someone wants to know what you do, but the main thing you want to do is present YOURSELF as someone who is credible and has a handle on who you are as a person.
Social networking is all about making friends, being helpful, and being REAL.
People want to do business with people they can identify with and who they can get to know as a friend first and foremost.
If they want to know what you’re doing to make money online they will ASK YOU. Then you have the opportunity and the PERMISSION to tell them and they won’t feel like they’re being sold to.
Rebecca Beasley has been online for 16 + years and has written
hundreds of articles to help newbies and oldies alike.
© July 13th 2008 All rights reserved
Tags: branding, bulletins, e-mail, howto, internet, introductions, marketing, networks, profiles, social
Replies to This Discussion
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Permalink Reply by Joseph Parton on -
This is an overall good post.
Social Networking is about building relationships, BUT
it is also about providing value.
I did a Free Video Training a couple of months ago
where I shared some tips on this very topic.
You can view the video here
Hope you find this helpful.
To Success,
Joseph Parton
SuccessfulHomeBusinessReport.com
KACP Success Radio
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Permalink Reply by Rebecca Beasley on -
Yes you're very right Joseph, and I really liked what you said about "pitchfests". That's so true. You want to build a relationship with people and don't even think about pitching your business until you've instilled trust and given them something they can use. Giving something of value is always a good way to build a network of friends. Sending a pitch to people that you never even tried to build a relationship with is simply shooting yourself in the foot. You've ruined your chances before you even got started.
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Permalink Reply by Joseph Parton on
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I am glad that you found the video helpful.
You have articulated very well some key points
from it in your response.
I hope others will take the time to view this useful
video and share their responses.
To Success,
Joseph Parton
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Permalink Reply by Nascent Dynamics ( ) on -
Thank you Rebecca. I try to pay attention to these things and it's one of the first aspects of various forums and platforms I look into.
I might add to be patient and observe the local culture/ tones for a while before jumping in.
Anthony
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Permalink Reply by Rebecca Beasley on
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Yes you're right Anthony.
It's always a good idea to pay close attention to what's being said and keep your comments and opinions in context. It's just plain rude to change the subject in a discussion by jumping in with something different, especially if it's to tout your wares like a street vendor.
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Permalink Reply by KARYNE Add me as a friend! on -
Hi Rebecca: This is Excellent! You stated these points so very well. People do deal with whom they know, trust and like. Your Networking article is timely, informative and excellent and is much needed. Thanks so much. I will pass it on to My friends. Karyne
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Permalink Reply by Chuck Bartok on -
Rebecca,
How exciting to find you here also!
I encourage everyone to listen carefully to
Rebecca's very well presented article.
We always want to remember to NETWORK First,
the Marketing naturally follows, after relationships are formed.
That system has generated a comfortable Lifestyle for
me for almost 50 years.
Love your new Picture Rebecca
Visit Our Place here at Startup Biz Network
This looks like a mighty fine group.
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Permalink Reply by Gowithabc on -
This article really hits home some of the most basic rules when dealing with social marketing. There are many sites that contain these "Naked Profiles" and it amazes me that a person with 0 friends in their network will still submit dozens of articles daily hoping to get some results. When your message is being heard by nobody, than you are going to have some big problems ;)
Sta.rtup.biz is still growing, and I think that most people here have not abused the openness of the admins of this site. They are promoting activity which is great!
Hopefully none of my introduction messages have offended anyone!!!
Great article though!
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Permalink Reply by Rich Lee on -
Very nice article, is the Internet really 16 years old? Wow, must have missed some.
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Permalink Reply by Rebecca Beasley on
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The Internet is how old?
Bill Gates recently visited South Korea, where he declared that the Internet was ten years old. Richi Jennings commented:
Tell that to the National Science Foundation, who switched on the Internet as we know it today in 1983, migrating from the old ARPANET, which had been going since 1969.
He can’t possibly mean the Web, as that’s been going for over 15 years. He can’t even mean Internet Explorer — the first version of which was released in 1994.
Bill Gates was famously slow to notice the Internet. It barely got a mention in the first edition of his book The Road Ahead, although history was extensively revised in the second edition. But surely even Gates remembers Windows 95?
Posted by Vlad the Impala at 6/20/2008 08:09:00 AM
Labels: computing
1 comments:
Metro said...
Ha!
I used to play a text-based "Star Trek" game on a modified IBM Selectric-with-clunky-modem that my dad used to lug home from work. It was hooked up to Arpanet or the Canuckistani equivalent.
This would have been considerably more than ten years back.
Ditto the day my friend showed me an eight-inch green-tinged screen showing a chess game in progress.
"It's called the Internet," he said, "And it's going to revolutionize the world. Right now I'm playing chess with a guy in Russia."
"Yeeeeah, okay." was my reponse. I recall being amused by his geekdom. He's now one of the heavier hitters in mathematical systems design or some similar pursuit I'd have to study ten years to be in a state of blank incomprehension about.
That was no later than 1989.
__________________________________________________________________
I started out on web tv back in the early nineties, and I was thinking it was 1991. But my daughter tells me it was about 96. So I may be mistaken. I guess I should look up how long web tv has been out. LOL
Becky
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Permalink Reply by Moguling.com on -
Having no original, interesting, and (not always self serving) content to me is number 1 on my list.
Its also way easier for people to get to know you if you have RSS feeds from your personal and business blogs providing the background of who you are. My company has 150 bloggers that provide valuable and optimized content for just this purpose. In social networks its about being in many different places, but the bulk of the content can be managed from one source. See this demo on Moguling.com
Think about it. You can't be RSS(d) if you don't have original content to provide an RSS feed, so if you don't have a flow of interesting content, how can you continue to manage your time and at the same time keep your friends updated on what you do
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Permalink Reply by Joanne on -
I thank you for letting me know what is going on with these social networking sites. I had never been to one before and I made several mistakes that after reading this I will not make again. Hope you can forgive a newcomer. I too feel abit afraid that I will be inadvertantly stepping on toes if I continue to make replies to people without proper training that I am sure I need...
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