Common Social Networking Mistakes
There are a few mistakes that people make when using social networking sites to try to get more exposure for their business. These mistakes can be minor and not amount to much, or they can be fatal and cause you to lose your business and never make contact with anyone.
Naked Profile.
If you try to use social networks by just signing up and sending bulletins and emails to people, you’re missing the point entirely. If you don’t have a profile that’s the first thing people notice. You’ve already ruined your credibility and made yourself look like a scammer. Anyone who doesn’t take the time to at least set up a simple bio page has nothing to present. Even if you add friends, what are they going to see? No one wants to do business with someone they don’t know. To them you’re like a stranger lurking in the shadows with no real identity. You also want to have a nice picture of yourself so they will see it when your activity comes up in the search engine of the site. If you don’t have a picture people see you as the default no pic blank photo and this makes you look like you’re not professional or trustworthy.
Your About Me Page is all about your business opportunity
This makes you look like you’re broke and you need someone to sign up for your opportunity because you need to pay your light bill. Your about page should be about you and who you really are. It’s not the place to promote or advertise. People want to know you, not what you do or how much money you make.
Too much hype
We already know that your business is the next best thing since buttered bread, but when you have too much hyped up claims about how your business is making you a millionaire in three days, we can see right through it. If you’re that rich why do you need to use social networks at all? You should be on a warm sunny beach somewhere enjoying your good fortune.
Sending ads in comments and friend emails.
Oh boy..that one is a big no no. When you use your friend’s comment box to post an ad or banner for your business, you’ve shot yourself in the foot. Do you honestly think they’ll sign up for your business just because you shove it down their throat?
Put a link or a banner on your profile just in case someone wants to know what you do, but the main thing you want to do is present YOURSELF as someone who is credible and has a handle on who you are as a person.
Social networking is all about making friends, being helpful, and being REAL.
People want to do business with people they can identify with and who they can get to know as a friend first and foremost.
If they want to know what you’re doing to make money online they will ASK YOU. Then you have the opportunity and the PERMISSION to tell them and they won’t feel like they’re being sold to.
Rebecca Beasley has been online for 16 + years and has written
hundreds of articles to help newbies and oldies alike.
© July 13th 2008 All rights reserved
Naked Profile.
If you try to use social networks by just signing up and sending bulletins and emails to people, you’re missing the point entirely. If you don’t have a profile that’s the first thing people notice. You’ve already ruined your credibility and made yourself look like a scammer. Anyone who doesn’t take the time to at least set up a simple bio page has nothing to present. Even if you add friends, what are they going to see? No one wants to do business with someone they don’t know. To them you’re like a stranger lurking in the shadows with no real identity. You also want to have a nice picture of yourself so they will see it when your activity comes up in the search engine of the site. If you don’t have a picture people see you as the default no pic blank photo and this makes you look like you’re not professional or trustworthy.
Your About Me Page is all about your business opportunity
This makes you look like you’re broke and you need someone to sign up for your opportunity because you need to pay your light bill. Your about page should be about you and who you really are. It’s not the place to promote or advertise. People want to know you, not what you do or how much money you make.
Too much hype
We already know that your business is the next best thing since buttered bread, but when you have too much hyped up claims about how your business is making you a millionaire in three days, we can see right through it. If you’re that rich why do you need to use social networks at all? You should be on a warm sunny beach somewhere enjoying your good fortune.
Sending ads in comments and friend emails.
Oh boy..that one is a big no no. When you use your friend’s comment box to post an ad or banner for your business, you’ve shot yourself in the foot. Do you honestly think they’ll sign up for your business just because you shove it down their throat?
Put a link or a banner on your profile just in case someone wants to know what you do, but the main thing you want to do is present YOURSELF as someone who is credible and has a handle on who you are as a person.
Social networking is all about making friends, being helpful, and being REAL.
People want to do business with people they can identify with and who they can get to know as a friend first and foremost.
If they want to know what you’re doing to make money online they will ASK YOU. Then you have the opportunity and the PERMISSION to tell them and they won’t feel like they’re being sold to.
Rebecca Beasley has been online for 16 + years and has written
hundreds of articles to help newbies and oldies alike.
© July 13th 2008 All rights reserved
Tags: branding, bulletins, e-mail, howto, internet, introductions, marketing, networks, profiles, social
Replies to This Discussion
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Permalink Reply by Sonia on
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Great article !! I am new to all this networking. I and many others are still in the learning stage. I printed it, to read several more times.
Thank you
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Permalink Reply by Mike Boyd on -
Hello,
My name is Mike and I hope you don't mind me calling you by your first Name. Rebecca, That is some great info and I agree with you. I'm glad I read your comments. I'm just getting started and haven't made time to set up my page the way it should be. However I'm working on it. you will be the first to see it when I'm done..
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Permalink Reply by Stuart Feldman on
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a comment....
but the main thing you want to do is present YOURSELF as someone who is credible and has a handle on who you are as a person.
Well put! I at least try to get a mask that I am in some sort of personal control! lol...
This social networking thing is fun...but also a delicate balance of who we are and how we conduct ourselves. I'm still learning!
Great article! Kudos to Rebecca!
Stuart
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Permalink Reply by Best Reflections on -
Great points made! I have been engaging in Social Marketing over the last six months and I have seen so much lack of common sense some of the methods people are using. It is almost as annoying as the flyers stuck to your windshield at the mall.
The "know, like and trust" strategy has to be utilized in online marketing the same as it is used in offline marketing.
Social Marketing is about being part of a community. Spamming your friends is as bad as chasing friends and family with an MLM business!
Thanks for the input!
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Permalink Reply by Shibu Cherian on -
That's a good article, Rebecca. Thanks for sharing your wisdom with all of us.
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Permalink Reply by Walter Webb on -
A good post Rebecca, are you sure your not a Diamond Elite member lol. In this day and age on the net you have to sell yourself first and foremost, you are your greatest commodity. People can also find their niche and write good content in a Blog. I do one on a passion of mine which is sports. But whatever you do the ground rules are pretty well the same. Your article could be a good guide for newbies to follow.
For anyone interested my sports blog it can be reached here
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Permalink Reply by Liz Williams on -
Thank you Rebecca. This was very helpful to me. I am certainly teachable and need to learn much about proper networking!
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Permalink Reply by Debbie Morgan on -
I use social marketing to raise awareness for my safety and security products. They save lives. It important to me that I know my contact and gain their trust and confidence before I try to sell them on my web site.
One tip I'd like to add is this; don't sell to your friends right after you meet them. Get to know them a little bit first. Ask about them, their business, their town. As you get to know them then share your business and how it will benefit their quality of life.
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Permalink Reply by Melanie Tersigni on -
so true, i will seek out something if i want to i dont like solicitations of businesses...i like to make friends i know what the real people are like....i will get to know their business or company later..good article
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Permalink Reply by Dean & GladysBeaty on -
Thank you for this informative article. I have been online for 2 years but still feel rather new about marketing.
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