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There are a few mistakes that people make when using social networking sites to try to get more exposure for their business. These mistakes can be minor and not amount to much, or they can be fatal and cause you to lose your business and never make contact with anyone.

Naked Profile.
If you try to use social networks by just signing up and sending bulletins and emails to people, you’re missing the point entirely. If you don’t have a profile that’s the first thing people notice. You’ve already ruined your credibility and made yourself look like a scammer. Anyone who doesn’t take the time to at least set up a simple bio page has nothing to present. Even if you add friends, what are they going to see? No one wants to do business with someone they don’t know. To them you’re like a stranger lurking in the shadows with no real identity. You also want to have a nice picture of yourself so they will see it when your activity comes up in the search engine of the site. If you don’t have a picture people see you as the default no pic blank photo and this makes you look like you’re not professional or trustworthy.

Your About Me Page is all about your business opportunity
This makes you look like you’re broke and you need someone to sign up for your opportunity because you need to pay your light bill. Your about page should be about you and who you really are. It’s not the place to promote or advertise. People want to know you, not what you do or how much money you make.

Too much hype
We already know that your business is the next best thing since buttered bread, but when you have too much hyped up claims about how your business is making you a millionaire in three days, we can see right through it. If you’re that rich why do you need to use social networks at all? You should be on a warm sunny beach somewhere enjoying your good fortune.

Sending ads in comments and friend emails.
Oh boy..that one is a big no no. When you use your friend’s comment box to post an ad or banner for your business, you’ve shot yourself in the foot. Do you honestly think they’ll sign up for your business just because you shove it down their throat?

Put a link or a banner on your profile just in case someone wants to know what you do, but the main thing you want to do is present YOURSELF as someone who is credible and has a handle on who you are as a person.

Social networking is all about making friends, being helpful, and being REAL.
People want to do business with people they can identify with and who they can get to know as a friend first and foremost.

If they want to know what you’re doing to make money online they will ASK YOU. Then you have the opportunity and the PERMISSION to tell them and they won’t feel like they’re being sold to.

Rebecca Beasley has been online for 16 + years and has written
hundreds of articles to help newbies and oldies alike.
© July 13th 2008 All rights reserved

Tags: branding, bulletins, e-mail, howto, internet, introductions, marketing, networks, profiles, social

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Hey Rebecca, Rock solid like always!

Garnet

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Good read, it will give a check up to my social networking!

In the excitement of just getting started in social networking, we do make mistakes, but it is people who care enough to sound the alarm with articles like this which makes it a better social networking experience.

I confess that I am on "information" overload. If I don't hear about another "opportunity" this year, I will still be on overload at year's end. Thanks for the
info, I would like to pass it on to people in my networks.

Let's stay connected!

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Hi Rebecca,
I am new and learning more about social networking. Thanks for the valuable information.
Teresa

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Thank you, Rebecca, for giving me the insight to present my site as a professional business person. Not having the knowledge is a stumbling block which may cripple one's whole effort if one doesn't know what one is doing. Being new to operating over the internet is sometimes scary for those of us who are not quite savy about the ins and outs, but your information has cleared up questions I have in mind, such as do I present my business or myself? There seems to be so much I don't know, and I want to make a good impression from the beginning, which I know is important. So thanks again for your heads-up. Blessings and Praise, Paris.

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Hello Rebecca thanks for the useful information. God bless you.

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These are terrific tips thank you very much.

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Just I signed up here and I fully agree with you, Hilary.
Too much hype is really very unproffessional. Great article!
Gerhard Kaiser - Google me

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Thank you Rebecca for the insight, even us old guys need a little coaching from time to time.
Randy Robbins
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Hi Rebecca,

That's some pretty top shelf info there. I wish more people would understand these basics... even I need to kick myself sometimes and correct my intention.

Thanks much!
Mark M. Smith

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great information

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Very good advice here. Thanks for posting it for the benifit of everyone. I very much appeciate it.
Jay

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Great information! THanks for posting it.I am getting better at this each day, with helpful information such as this :)

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