Lets Start a SEO Network trading URL Links for/with Each Other

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Permalink Reply by Tevis on September 13, 2008 at 12:58pm

bump, knock, knock, knock!

Is anybody listening, what do you folks think about the link machines out there?

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Permalink Reply by Patrick Abotsi on September 17, 2008 at 9:48pm

Not really interested for three reasons:
1) Links from new sites (such are yours) carry very little weight
2) Reciprocal link building doesn't even come close to targeted, relevant one-way linking.
3) Link exchanges schemes go against Google TOS and may actually get your site penalized.

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Permalink Reply by Jordan on October 14, 2008 at 1:19pm

You right on with all three of your points here this kind of link exchange will not help and could possibly hurt you.

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Permalink Reply by Pittsburgh SEO Marketing on November 1, 2008 at 5:27pm

Exactly, Patrick, though I am not certain that #3 applies - that is a little hasty depending upon whether it is a static and organized links directory or not.

Folks, trading links is great, though you have to be careful who you are trading with and where they are placing your website (when it comes to SEO).

For example, it is of no benefit to let someone place your website on the 15th page of their dynamic resources page, and then let them convince you to place them on the first or second static page of your website - you know?

Another example, is in regard to relevancy and the size of a links page. If I have an organic foods website and you have an auto parts site, and I am placed somewhere down the long list of your Miscellaneous links page - what a waste of my time and does not benefit my website (unless that miscellaneous links page is so highly ranked that it is of benefit which is not often the case).

First of all, it is not considered a quality link to the search engine - because the topic are not equivalent or as Patrick states above, "revelant" linking. Second of all, you are not going to drive the consumer traffic you desire and need for the search engine to consider your site popular.

There is a psychology and ethics to a proper link campaign, and you need to educate yourself on this prior to accepting just anyone's link on your site.

1) You want to go to Google, Yahoo, MSN and see how you can find the site that wants to link with you. Do not look under the website's name. You need to use keywords / search phrases that will show whether they are a highly ranked website or not. I am not referring to page rank - I am referring to search engine ranking. "Can I find them on the first page of Google no matter how I choose to search for them?" - this is what you need to think.

2) Next, you want to determine whether that website is relevant to yours or not. If you sell apples and they sell meat, that is an ok relation. If you sell apples and they sell oranges, that is even better. If you sell apples and they sell fish bate - you will only want to link with them if they are placing you in such a desirable location that it is worth it for the random exposure and pull on their ranking.

3) Look to see who is currently linked on their site. Are these reputable, ranked, linked back sites? Yes, "relevant one-way" links are the most desirable, though you can reciprocate and benefit, too. Do not stagnate yourself into thinking that you just need incoming links because I have gained excellent benefit from linking out to authority sites that were not directly linked back to me (I was linked on one of the companies that was linked to their site). Look at some of the work at home mom sites and you will see what I mean. MOST IMPORTANTLY, YOU ARE LOOKING TO MAKE SURE THAT YOU ARE NOT CONNECTING YOUR WEBSITE TO ONE THAT HAS PORN, A BUNCH OF AFFILIATE LINKS, NOT IN THE SEARCH ENGINE, OR RANDOM, UNINTELLIGENT, LINKS PAGES. You could KILL your site this way - it is an inappropriate relationship that you need to be extremely cautious of when considering a link partner.

4) How is the site designed? Is the code clean and validated. If it is dynamic, how many parameters are in the urls or did they take care to utilize the re-write process? Are the pages rich in content, etc. etc. etc. Is it a directory that offers "direct links" or do they "redirect" or link your company name to a page on their site?

5) If this is a desirable link partner, look to determine where on their site will be of benefit to your website. As in my example above, it does you no benefit to be on the 15th page of a dynamic links page (well that is unless they have on page dynamic content and /or the URL has been rewritten (re-write process) to be "search engine friendly").

For example:

This is a "bad" dynamic link:
http://www.papermints.com/index.php?main_page=page&id=9&cha...

(there are ways to SEO these types of sites, but it is work in comparison to the other examples).

This is a "good" dynamic link / it has been rewritten:
http://ourprivatenetwork.ning.com/group/orangeleads

This is a static page that is most desirable:
http://www.norcalweddinglinks.com/receptioncatering.htm

Another thing to consider is how the pages are named. Is it a number or a word that relates to the content of the page. For example: if my page is about apples, then it should be names apples.html, apples.html, apples.php, apples,asp, etc. not page14.html ....

For example:

This is a desirable static link: http://www.luxuriouswedding.com/links18.html - except for how it is named - it a a page for links about gifts - why not name it gifts.html? The content on this page is not a great site to use for an example, but the topic here is the name of the link.

6) The Name / Title of your link - are they going to anchor text that is relevant to the title of your page or the desired phrase that you want to rank for on the Internet? This make a difference.

In fact, all of these and more, make a difference with a proper link popularity campaign. Do not just link up because someone offers the idea. There is a technique to this SEO process, so that it is of the utmost benefit to your business.

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Permalink Reply by Tevis on November 1, 2008 at 5:49pm

Thank you Pittsburg, I am the OP of this thread, disagree with Patick completely, if you type into google "rebreathers, freediving, scuba, snorkeling" K2 Scuba holds number one postion, yipee! I attribute it to blogging as well as reciprocal links.

Pittsburg, what you have written above I have followed to the letter, and it has worked wonderfully. Thank you for taking the time to explain in detail the white hat way to do reciprocal links. I am still a newbie at this, tho if you can find experts that will disseminate cogent information, you too can win at this game!

Blessed day all,

Tevis
www.k2scuba.com

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Permalink Reply by Miguel Alvarez on February 26, 2009 at 3:22pm

Now this is a true SEO expert.

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Permalink Reply by Blogs2c.com on September 29, 2008 at 6:54pm

Yes, what these 3 say is correct.

If you want links to your sites, so something like join

http://socialfriends.me

and create a profile page with your links on it.

This will get you better mileage.

--Brian

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Permalink Reply by Pittsburgh SEO Marketing on January 18, 2009 at 7:49am

Very nice resource, thanks. This brings another point to mind ... why do so many lock their ning pages up? Myspace did not become as huge as it is by blocking it's content. It is not as if the ning networks are flexible as to whether you can access your robot.txt files ... if you want to have a successfully ranked network, give it exposure to build both types of popularity and then lock it up if necessary ... especially when you are using someone else's open source project hosted on their own server. It is not as if your competitors cannot login and swoop your members anyways. That is how ning works --- ning is the actual networks --- the networks are the groups.

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Permalink Reply by Teresa Cuervo on January 22, 2009 at 5:25pm

I saw your network, how precisely does it work? I need links to my site and have gone to those directories, which I heard are not that good and as a matter of fact, I joined one and the links that are available are of sites that have not been ranked .

How can I get good ones?

Teresa

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Permalink Reply by Juanita Hastings on October 2, 2008 at 10:45am

I'm in Florida but I network on MerchantCircle and get a lot of view to my MerchantCircle ad. I will exchange links with you. As a matter of fact, I already have a link exchange page set up. Please visit my site and then email me with more information that you would like added with your link. www.nitas-photography.com

Have a Blessed day,

Juanita

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Permalink Reply by Barb Sibbing ~ Add Me as a Friend! on November 1, 2008 at 4:03pm

Thanks for sharing.

Barb Sibbing

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Permalink Reply by Jay Philips on November 30, 2008 at 9:21pm

My only issue is that currently your link doesn't sync up to any areas on my site just yet. Stay tuned as there will be classifieds and a business directory coming to my site and you can add it then.

You could also come create a profile on my site now and add your link as it's free to do and our member list is growing.

Thanks,
Jay
All Realms - Great forum to discuss tips & tricks on just about...

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