Video Ads: The next big thing in Online Marketing

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Permalink Reply by Max Dickinson on September 18, 2008 at 8:00am

These online videos can be used by the SMEs in the following ways:

-INTERNAL staff communications: An easy-to-use tool for training videos, HR policies, product announcements, video message from CXO / senior management)
-EXTERNAL customer communications: An easy-to-use tool for customer installation / demo / training videos, product updates, message from the CEO, etc.)
-ADVERTISING: To cost effectively produce high-quality video advertisements either independently or using creative agency partners and distribute video ads through targeted ad distribution network with traffic reporting and analysis...

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Permalink Reply by Nadira Haniff on September 18, 2008 at 8:31am

This media simply makes advertising less expensive, giving the opportunity to small businesses and for that matter people in general to have a voice - accessibility with the click of a mouse! Whether this will be the mainstay of advertising maybe a stretch. In a similar way we could say that easy access to info online would eliminate the bookstores. But this evolution is a incredible catalyst to globalization and certainly a welcome one for smaller businesses.

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Permalink Reply by Max Dickinson on September 22, 2008 at 2:06am

Thanks Nadira for your thoughts!

However, producing a video ad using a production company is a huge barrier to entry for SMBs due to high costs.In other words, as a small business you cannot buy small video ad inventory on sites like Accuweather.com or Examiner.com and many more. Those sites usually require advertisers to purchase millions of impressions not just a few thousand. And, this is where video advertising companies like jivox come in handy which remove all these barriers with its end-to-end advertising platform.

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Permalink Reply by Linda Pirrie on September 26, 2008 at 2:58am

Hello Max, Nadira...

I’m a small business owner – I want to run online video ads. So, how do I know of sites that offer royalty-free images, videos and music? Would also be nice if free-ware lets me build the video ad using online tools. Any one facing similar issues? Please advise. Thanks!
BTW: Max, Is Jivox an online video advertising outsourcing site?

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Permalink Reply by Stephen Lohse on November 3, 2008 at 11:13pm

just google free domaign images. This should bring up some good referrences .
Their out there fer sure, but you wont need them. Just be yourself, tell your story,...
I have used videos for about 2 years now, I've directed tons of traffic, and have even been invited to give seminars for teams out there on YouTube. The Big Secret is...there is none, its just that sometimes we tend to overthink the obvious. want more info contact me, I'm glad to help out.
Stephen

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Permalink Reply by Stephen Lohse on November 3, 2008 at 11:18pm

don't need a production company, I have about 50 videos that I get TOP GOOGLE search ratings for ANY Keyword I choose, and it cost me about $50.00 for my Microsoft web cam, and I recently spent about $350 for a Hi Def cam. Amature videos are WAY more effective than over-produced vids any day, due to the relatability factor (how many of you can relate to perfection?!? ... get my point?)

I did a video while drinking a cup of coffee, sluped it, people related to it? XD
Drove a ton of traffic to my site with it!

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Permalink Reply by Gopal-theVFusionGroup on September 26, 2008 at 3:29pm

Video Ads and Video Blogging are becoming huge and everyone can do this with simple Video Software like Camtasia and either a webcam and recording software or inexpensive Video Camera. Being a musician I see how MTV has lost its relevance over the years, being replaced by YouTube, Google, and other online Video ressources. Any band can make a decent video or image based collage that can rival signed bands. In fact, many high priced video directors have drastically dropped their prices just so they can keep working. The Internet and technology has advanced so much in the last 5 years and given much more power to the common man/woman. Traditional media outlets like radio, TV, press won't disappear anytime soon, but they are by no means the point of reference for the age group that spends money...teens and young adults. Whatever they are into is invariably what sells and they have become so tech savvy along with being anti-establishment which will always be the case. Carry on! G

www.boom.thevfusiongroup.biz

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Permalink Reply by Max Dickinson on September 29, 2008 at 3:59am

Absolutely! Adding an online video has become dirt-cheap and possibly anyone and everyone can upload videos online. Also, not only the music industry but any smaller companies who do not have large chunk for advertisement can tap this vast potential presented by the phenomenon called “online video advertising” to reach out their customer-base and to create their brand.

Cheers!

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Permalink Reply by Chris Nelson on October 1, 2008 at 12:47am

Hello folks,

Nice to meet you all. I am Chris Nelson. I am an Online marketer, and essentially, my interests lie in SEO and SMO. It gives me great pleasure to participate in discussions such as this. This is my first post so I will rather keep it short. Rest in next.
Cheers,
Chris

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Permalink Reply by Shelly on October 1, 2008 at 8:49pm

I believe that web commercials are going to be absolutely necessary for small businesses. It's such a powerful visual tool to reach out to potential customers. It's not a question of "do you want a video?" it's "what are you doing without a video?"

www.NewWaveMediaPro.com

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Permalink Reply by Chris Nelson on October 7, 2008 at 12:56am

That's right, Shelly.People are watching and consuming videos online. This is an established fact. Therefore, Online video advertising must be a part of companies marketing/advertising/demand generation mix.

@Linda
Yes, Jivox helps small companies to create and distribute online video ads. You can find more info @ their website :Jivox.

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