Best Cold Call Approach!

I have a wonderful business that distributes fresh baked, sugar-free and all-natural cakes, cookies, pies, muffins and other healthy goodies to business and social groups personally to their office or event. We recently partnered with the JUVENILE DIABETES RESEARCH FOUNDATION on a fund-raising project (see www.sfoholidays.com). We want to start cold calling businesses throughout our marketing area to let them know about our products, services and our partnership with the JDRF. I would like your help on a very important question...How should we approach the potential customer in a cold-call? Should we begin with our partnership program or the products and services we offer business and social groups? What opener would get YOU to come to the phone and talk to us?

Your comments and suggestions are greatly appreciated.

Have A Great Day Of Business,

Gary Scaife...

Tags: business, business., call, calling, charity, cold, marketing, product, start-up

Attachments:

SFO-Juvenile Diabetes Letter.doc, 25 KB

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Replies to This Discussion

Permalink Reply by SUp.biz, COO on January 26, 2009 at 4:02pm: Here's a good article on cold calling basics:
http://sbinfocanada.about.com/cs/marketing/a/coldcall.htm; ▶ Reply to This

Permalink Reply by Gary Scaife on January 26, 2009 at 4:54pm: Thank you for the information.; ▶ Reply to This

Permalink Reply by Area Light Explorer on January 26, 2009 at 11:40pm: To a degree, what you are offering will go bad after a day or so. Thus, it's in your interest to get it out there free of charge anyway. Give out gift baskets with informational tags and use that as an excuse to get your foot in the door, give your prospects a taste of what you can do, and then emphasize the program. Now this is common practice in most medical offices. Your association, and perhaps talking with some local Dieticians and Nutrition providers could really open some doors for you. In the medical offices, in person is the standard and I'd advise you to pay special attention to their pharma- rep protocols. Check into primary care offices and look up endocrinologist, pediatric, and maybe even geriatric (a lot of elderly know the troubles of diabetes and might like to share healthy treats with their grandkids). However, it might not hurt to just call and let them know you'd like to bring them a gift basket- ask if that is O.K. and how many. If in person, and this could be any type of setting, have a quick visual menu card and see if you can be allowed to go around and take some quick orders- that way they can see the selection and then taste it. Maybe leave the cards with a contact number to order and offer one free. Also, maybe set up a very pleasant counter display and see if people will let you set it up in their offices.

Best,

Anthony; ▶ Reply to This

Permalink Reply by VASANT UCHIL on January 26, 2009 at 11:59pm: Dear Mr. Gary Scaife, Best way to initiate a dialogue/demand for your product is deliver a beautiful parcel with your products & brief on them to Principals of Leading Schools in your area & Corporate Presidents, Doctors & Diet control professionals.You can be assured of calls from 25 % of them.
GOOD LUCK.
Vasant Uchil
91-9820149188; ▶ Reply to This

Permalink Reply by Rocky Shores on May 26, 2009 at 8:50pm: Hi Gary,sorry for the four month lag to your question but I just got here.
Although it's never to late to get the right infromation to help grow our business.

Here's the best of the best on cold calling.
Mr. Scott Channell
http://www.settingsalesappointments.com/signup.htm
Scott is your source for getting the job done.

Please let me know how it works out, I know you'll be more than pleased.

Always MY Best
Rocky; ▶ Reply to This