I am new to the social networking arena, and have been putting a lot of time and energy in getting my companies name out there. I was trained in the old school of cold calling, and it has worked wonders for me thus far. Now, I hear about this new technique, and I have decided to give it a try. I have joined this group, facebook, twitter, linked in...bought face book ad space, updated our website to include social bookmarking along with making the site much more functional for online ordering. So with all this will I increase my sales?? What are your thoughts?
Jennifer Foley
Vice President of Sales and Marketing
Foley Business Forms & Print Solutions www.foleybf.com
Botton line building relationships online are like building relationship in person. Introduce yourself, get to now each other, find some common ground then decide if you want to jump in the sack with them! LOL
CHRISGRAND
Lot of comments to read...I am fairly new to this network marketing business, but I am enjoying meeting many new people. Sometimes they even make me smile, other times like many have said. They just want you to join their team. People have to realize that building a relationship does not happen in a one minute paragraph. You know when you read a comment and then it's only some sales pitch. Realationships take time and most of all they take work. Some realationships may develop over weeks and others over months. I think people can see when someone truly wants to get to know them or whether it is another sales tactic.
I also started out thinking that I would just post my ADD and I would get people who were interrested. Actually I got quite a few website hits. Now my focus is building relationships not getting people to sign up. There are actually a lot of good expierienced people here we can use as resources.
I'd like to acknowlege you for stepping up and putting it out there like that...
What I have found by using social networks is that my best results were always achieved simply by marketing myself, and NEVER mentioning my company.
I don't know what kind of company your promoting, but I DO know that by simply telling your story in a way that leaves people touched, moved, and inspired (no, I'm not saying to embelish...) and providing a way for other people to get to know, like and trust you, they will feel comfortable either contacting you, or allowing you to contact them...(as SUp.biz, COO mentions)
But there is an "Art" to it... as is Marketing: The Art and Science of Communicating, Empowering, and Developing a relationship with another human being based on THEIR needs, not yours. Couple that definition with the simplicity of marketing, which says find a need and fill it - ie. its much easier to sell something to someone who is already looking for what you have (that's a "no brainer").
So, If your marketing an opportunity (for example), Instead of leading with the product, or company, lead with Yourself first! THEN, what they're looking for, ie. pay off credit cards, mortgage, save for college fund, quit their job,etc. etc. For product promotion, simply paint a picture in your prospects mind what their life could be like with YOUR product...Then test track and tweak your profiles (just like a web page)
I have used the laws of reciprocation to build a list (Aweber autoresponder 14 day bootcamps, free ebooks etc. etc. great way to position oneself, and prolong the buying decision, food for thought...)
good luck on your endeavors, ...(hope I answered your question)
This is my first go at this also. I've been asked to join to many other networking sites but never really understood what it was about. After spending more time on the site I'm starting to understand a little better.
It really takes along time to figure everything out especially for a newbie like myself.
I don't know that some of the other things like twitter would really help me in my business but thanks to everyone for all the info!!!
Permalink Reply by Gail on December 3, 2008 at 2:12pm
Hi Jennifer,
It's great that you step up and took the plunge from the way you were accustomed to doing things to explore some of the new strategies.
Marketing online is just like networking offline, or like going on a date. It's about building relationships.
Learn about the other person and their business. See what they need and if you have a fit.
What is your target market, small biz, mid size biz, individual entrepreneurs, etc? Who is your perfect prospect? Then connect with those groups through the forums and discussions.
Also put out some information on your blog or through articles that would be of benefit to those
groups.
Last, what is your twitter name. I am on twitter,I'd like to follow you there.
Hope some of these help. There are lots of great people here ready to lend a hand.
you do well here.
Gail
Getting the tools you need to build your business with MyCEO
Hi there! My twitter name is http://twitter.com/foleybf I'd love for you to follow me and I'd love to follow you in return! I do have to join more groups. I have a facebook group called "Foley business Forms and Print Solutions" if you are on facebook I'd love for you or anyone else to join that. I also am on Linkedin and in some groups there. I find that helpful also.
My name is Constance Elise Robert/ dba CER & Associates Travel and I am also on Facebook and I have found it difficult to communicate in person as well as online trying to recruit my venture; which is business. At first I thought it would be very easy and I was very wrong so I guess I will start with the conversation first then the sale.
Though you have had many responses, I am going to add my own. I have only been selling my product for a little over 3 months. I knew right from the start that is would be difficult and yet I still dove right in. Not only do the ning sites help out with networking, but also the third party social networking sites such as facebook, flickr and twitter.
I recently watched a video of a gentleman who explained how social networking can net you sales. Thing is, when he promotes, he does not talk about his services. So then what does he do? He makes friends, close relationships and has a good time.
He described the social networking sites as if he was going to a party. His blog was his house and then his business was his job. The way he played it was this. He would go to a 'party' and just have a good time. On social networking sites, you want others to get to know about you. You want them to take an interest in your life, not necessarily your business.
Once you make friends at a party you can invite them to your house "your blog" so they can learn even more about you. Now, not everyone who finds you interesting will be interested or need to products or services. That is okay though since they know other people who might.
Once I learned this, things got a lot easier to understand. The beginning I spent spamming sites with my links and trying to get seen by everyone. Now I try and make a relationship. I take an interest in the lives of my potential buyers and do it wholeheartedly.
I enjoy promoting more now because I get to have fun ;)
I agree with Nicole, social networking is about enjoying and building relationships and also I think good writing about your product.
I opened my account in this network yesterday and today I already had three or four comments of different guys trying to sell me something, I´ve deleted their comments, not interested, specially when they occupy half of my page, I find it quite invasive. One of them had a good article to share so I´ve just left a link to his article.
When I´m in a business network I am interested in your business but I want to know how good it is through your messages, answers, blogs and articles certainly not through pushing comments about how good you are (specially not in my profile page), show me, don´t sell it to me. If you think an article you´ve written or your product might be interesting for my business, let me know with an honest short message don´t write a whole advert, most people are not here to read adverts.
An example for me of a very good marketing is this site, http://www.marketing-mentor.com, I subscribed to their news years ago and I´ve bought a couple of their products; through their free advice, I realised their products were interesting for my business so I bought them.
I feel online social media is here to facilitate getting to know each other in a positive honest way, it also gives you the space to allow other people to get to know you, that will lead to connections and possible sales but selling direct belongs to other type of media.
Hi Jennifer,
Welcome! I'm new to SUP Biz as well, so thank you for asking such a great question. It's great to see all of the insight. I'm not sure if this will help or not, but information and insight is always valuable in my opinion.