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Hi Diane,
The book you bought is from a reputable company / attraction marketing guru, Mike Dillard. I am familiar with what you are thinking as that was my initial response to the material, too. I had to go back through a second time to see what all of the hype was about.
If you read page 7 (the part that explains the two types of people).
You said that, "the ebook was kind of helpful". Sometimes, that is all we get from a new resource; that better explanation ... the one or two pointers ... the writing technique, etc. Meanwhile, a family member could read that book and it become one of the most liberating resources; the one that motivated them to become the entrepreneur that have always wanted to be. You know? That might be what it takes for someone to go back and check it out chapter by chapter to see what they missed ... Sometimes it just takes going back to the basics (or what we thought was the basics until that point jumps out) in order to achieve the results that you originally anticipated.
These products are attractive and useful to the "masses" because they pinpoint specific needs. I am not a huge follower, but I have to admit that I respect that he has pulled himself up from nothing (with help from others) and is helping 10s of 1000s with the products and trainings that he provides from his experience.
First, he had to become a better student. Magnetic Sponsoring is the result of that growth - learning his market and marketing process - became the product. Black Belt Recruiting is a CD series where he features his mentor. In fact, the mentor is the one doing the training calls in those CDs. Building On A Budget and PPC Domination are the other two products - titles explain what both are.
All focusing on a need for the network marketer. Each a basic breakdown of what has worked for him. The affiliate system (for you) is designed to generate your warm leads as well as provide those people with the training they need; whether they purchase the products or just follow the 2 YEARS of emails they get as training, motivation ...
I hope that helps. If not, please be more specific in what you expected from Magnetic Sponsoring so that I can understand your question better.
Have a good weekend, Diane!
Sincerely,
Lea Charlton
Viral Marketing Mom
Let's Get Growing
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