Pay it forward is a rule of mine. I want to help you with your 30 second commercial or elevator pitch. Try this: Take out the words "I, me, we and our".
Now, add the word "you" at least 3 times.
You have just improved your 30 second commercial by 50%. Try it. Here's a bit of mine to let you see how it might work for you.
Kristen Scott, PrePaid Legal Services and ID theft restoration, PPL offers you an attorney on retainer for $26 a month to cover your entire family. Included in your membership...a will, updated every year, free telephone consultation on any subject matter, document review, help with traffic tickets, an attorney to prepare and go with you for an IRS audit, an attorney to represent you if you are sued. AV rated law firms to protect you. Why wouldn't you? Kristen Scott, PrePaid Legal. If you don't know your rigthts, you don't have any.
Now, add the word "you" at least 3 times.
You have just improved your 30 second commercial by 50%. Try it. Here's a bit of mine to let you see how it might work for you.
Kristen Scott, PrePaid Legal Services and ID theft restoration, PPL offers you an attorney on retainer for $26 a month to cover your entire family. Included in your membership...a will, updated every year, free telephone consultation on any subject matter, document review, help with traffic tickets, an attorney to prepare and go with you for an IRS audit, an attorney to represent you if you are sued. AV rated law firms to protect you. Why wouldn't you? Kristen Scott, PrePaid Legal. If you don't know your rigthts, you don't have any.
Tags: 30, business, commercial, elevator, how, introduce, pitch, second, to, your
Replies to This Discussion
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Permalink Reply by Jeane Elliott Bennett on
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I like this. Thank you Kristen for sharing it. I hope you don't mind me using it.
Jeane'
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