Share 'Don’t Forget to Market to Employees'

When the economy takes a downturn, one of the first things businesses of all sizes do is cut back on internal employee communications. The employee newsletter gets the axe followed by off-site meetings, company events (such as the office holiday party), and more. It’s not surprising. In fact, on the surface, it makes sense. However, if you take a closer look, you’ll realize that cutting back on...