Bill Ganz's Page

A New Era in Online Interactive Multimedia Gives Birth to the
“Digital Producer”


Bill Ganz
July 28, 2008
www.billganz.com

With each evolution of human communication the complexities have increased. From cave wall drawings to paper and ink, to radio, to telephone, to television, and now the internet. Each evolution had its challenges and complexities.

The internet today is more technically demanding with far more moving parts and is more difficult than television or radio. The opportunity tod… Continue

Psychology plus Technology for On-line Web 2.0 Marketing


Bill Ganz
www.billganz.com

What is the most important element of your website? It’s really not even your website at all. It is a part of your psyche. It’s your ability to understand your potential customers better than your competition. “People treat us the way we teach them” It is essential to understand this when attracting an audience to an on-line web initiative. Success on the internet today is more about “imagination than applicat… Continue

TARGETED TRAFFIC FOR SOCIAL MEDIA


Bill Ganz
www.billganz.com

In the internet world, traffic rules. It is sought after, paid for and fought for. But for many businesses, it can be elusive.

There are many types of traffic on the internet, there is traffic and there is “targeted traffic”. So what does it take to generate “targeted traffic” to your website, portal or social network? The first thing we need to understand is that traffic generation on the internet is complex; it is simple but not… Continue

ON-LINE SOCIAL MEDIA STICKINESS



Improving visitor retention to your Social Media Platform and increasing sales comes from, creating an interactive web experience.



The challenge for every business today is how to make visitors stay on your website. The fact that most visitors to websites do not get there by typing in a specific domain name, calls for understanding on how they got there. Most people find your site either through a search engine, a series of links and/or key words and phrases… Continue

ON-LINE ANALYTICS FOR WEB 2.0 MARKETING



Website statistics are one of the most import factors in growing your online business. It shows what is working and what is not. This means your resources are being spent on one of two things; web analytics that work and show customer behavior or things that may look good graphically, but don’t produce results.



To simplify the understanding it’s important to understand True Response. True Response is on-line analytics. The analytics give you when the… Continue