Imagine you are in a store and you see aisles labeled "Milk", "Sugar", "Fruits", etc. The next store you go into has its aisles labeled "Aisle 1", "Aisle 2", "Aisle 3", etc. Which one will give you more confidence that you are heading in the right direction for what it is you need?
With websites these "aisle labels" are called Anchor Text (also known as Link Text). It is the words you physically place your mouse over and click on to go somewhere else. And believe it or not, these… Continue
Posted on May 5, 2009 at 6:18am