Joan Cox's Page

How can you recognize, develop and use your creative ideas? Many people find it difficult to create new ideas, while others have so many ideas they can't seem to select the few practical ones, they can take from perception to performance.

Creativity is expressed in a myriad of ways. An ingenious idea can become the latest and greatest product, method or process.

"To create means to produce something. A creative person is one who produces ideas, solutions, inventions, new concepts, and new ways… Continue

Intuition is frequently ignored, but it's so vital to being able to see the whole picture when an issue arises. Intuition can play a big part in helping you to make the right decision to resolve a problem.

What are you aware of about your business that no one else fully understands?

The following is a true story that illustrates the point I want to make about why intuition is an important part of your intellectual make-up.

I was at a laundromat many years ago, while traveling. I visited with… Continue

The secret to competitive success is to give customer service so far above the customer's expectations it becomes a friend-to-friend twitter or a social media buzz-fest.

You can discover the power of positive word-of-mouth advertising, however, in order to produce it you have to deliver more than what customers expect.

Attention to customer needs and problems can differentiate what would otherwise be viewed a an ordinary product and change it into something charged with electr… Continue

Advertising is the lifeblood of any business, whether it's online or offline.

All advertising isn't created equal! Some advertising sends in a trickle of traffic, others are a little better, some don't deliver at all, but the good news is that there are a lot of advertising avenues both online and offline that delivers what they promise.

As an advertiser you need to identify those advertising avenues that delivers what they promise, then advertise consistently in the advertising source you've… Continue