Michael Goulet's Page

When looking for fund raising opportunities, it is easy to get bombarded with options that offer little to no benefit to the agency that needs the funding. For a strong alternative, keep incentives in mind for your customer. What are you selling that they actually need? With our struggling economy, it is getting more difficult to convince customers to purchase trinkets. By using a fundraising program that offers real value, such as gas certificates or free grocery certificates, you are offeri… Continue

Normally you would not hear from me more than a few times a month. Our business is not only altering the way "Incentive" based programs works but is improving daily on its delivery and customer service. Our new customer service piece is why I'm emailing today.

Per the title in the subject, this URL was actually received on April 14th. In one presentation it describes via a visual and written presentation… Continue

In case you haven’t heard of gas and grocery incentive programs, they work like this: You, the retailer, buy a large number of certificates for free gas and groceries at a greatly discounted rate (pennies on the dollar).
You then offer these certificates as an incentive for customers to buy your merchandise. Historically, these types of incentives have worked well, and the gas and grocery incentives are very popular due to the rising cost o… Continue

Where Do Fr*ee Gas and Grocery Incentives Come from?

Believe it or not, free gas and grocery certificates are one of the most successful incentives in the marketing world. Such incentives can increase sales up to 30%, making it one of the highest rates of return on investment. For some, however, this may seem completely illogical. If a customer buys $500 worth of my merchandise, and in exchange I give them a certificate for $500 worth of free gas, how could I possibly make a profit?… Continue

HOW FREE GAS AND GROCERY PROMOTIONS WORK

The vast majority of consumers hold to the traditional folk wisdom that if a deal looks too good to be true, it probably is. If they don't discount it immediately as some sort of scam, they are at least deeply suspicious, wary of requirements, conditions, and loopholes. That want to know "what's the catch?"

Unfortunately, free gas and grocery promotions fall into this "too good to be true" category. If you tell a potential customer that, for exam… Continue