How usability affects Brands..Consumers Speak Out!
Tropicana and Pepsico experienced quite a bit of consumer backlash after the re-design of Tropicana's iconic Orange Juice packaging. Some consumers say they took the wrong juice home, some said they couldn't find it and others said it took too much time to find it as the packaging was no longer distinguishable, now just 'slick & generic.' Not exactly feedback that $35million buys you! - http://ow.ly/sEg
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