Rick Hendershot's Page

I've just put together a free report called "Blogs that Work" available to anyone interested in downloading it. This report is based on my experience working with my own blogs, as well as with client blogs.

Some of the topics:

- A Different Approach to Getting Blog Traffic
- Creating a "Brand" With Your Blog
- An Easy Way to Find Things to Write About
- More Sources for Blog Content

Get it here - Blogs That Work Continue

Having a blog is great, but if you don't have traffic it is essentially a waste of time. Of course, just getting traffic shouldn't be a blogger's objective either. Traffic is just a necessary step along the way to getting sales, or signups, or readers, or converts, or whatever you are trying to achieve with your blog.

You don't want just any old traffic either. Targeted traffic is what you're after, because, if you're selling something, you want to reach people who are likely to buy what you're… Continue

Some observations after a few days of involvement with S.Up.biz

1. Using a social network (like this one) as a place to crudely advertise your business is a turn off. Everyone here has something to promote, so if your posts and comments are just ads for your products you are just adding to the clutter that everyone tries to ignore.

2. Impersonal or automated comments make me think "This is SPAM. This person does not care what I have to say. They have not visited my member page and their 'comme… Continue

Generally speaking, most local businesses don't have a clue when it comes to using the web for marketing purposes.

There are several reasons for this. The most important is that most local businesses deal with a relatively small number of local customers and it is difficult to target this micro-group with the usual online tools: websites, blogs, email, and so on.

Let’s say, for example, you are an accountant, dentist or real estate agent. Or perhaps you own a restaurant. Your prospects (potent… Continue