Saba,Ink's Page

Saba, Ink
Branding, Sales, Marketing, PR
Bringing together 15 years of corporate, non-profit, government, employee-owned and entrepreneurial experience under one roof!

Professional Profile
Saba Kennedy Washington (Saba, Ink) is a seasoned professional with excellent planning and organizational skills.

A track record of outstanding performance in marketing & promotions with proven ability to think strategically, plan, direct, and execute all promotional activity and marketing communications. Recognized for exceptional leadership in both creative and business aspects of marketing & promotions. Skilled at managing integrated marketing campaigns including grassroots events, event sponsorship, online and direct mail marketing efforts, trade shows, public relations, and promotional agency and partner management. Areas of expertise include:

Marketing Communications:
Proven ability to create communication objectives and strategies and work with Creative Services department and outside suppliers to deliver promotion materials. Strong skills in investigating and developing new promotion vehicles to provide insights to Marketing & Sales teams.

Promotion Management:
Proven ability to manage development of effective promotion support materials including design direction, copy writing, and in-depth marketing/sales research skills to develop relevant promotions and promotion strategy. Extensive experience working with promotional product agencies with proven ability to develop approaches that maximize client budgets.

Saba, Ink Services
Bringing together a talented team of associates and service providers with the very best concepts and innovations – to place your brand at top of mind with consumers worldwide.

Graphic & Web Design Services
Brochures Letterhead Websites Envelopes
Post cards Logos Business Cards Invitations
Discs Packages Product Catalogs

Visual Solutions
Film & Video Production DVD Authoring Viral Content
TV Commercials Consultation Artists & Talent

Marketing
Media Planning & Execution In-store Sampling/Consumer Interaction
Grassroots Strategy & Execution Contests & Promotions Promotional
Products Content Management & Production
Newsletter & Email Marketing Campaigns

Sales & Sales Incentive Programs
Working with distribution networks and sales teams to translate brand goals into activation and revenue.

Let's make happen in 2009 & Beyond!

References available upon request....