Tim Andren's Page

Mark Earls' most recent blog post Digital Britain Afterthoughts gives some clear insight about where the disconnect is occurring for businesses in the power shift from traditional to social web media.

Earls' field of study is marketing and the crowd. He understands marketing trends and how mass behavior effects business. This quote (as I interpret it) describes how big business is desperately trying to stay connected and has the blinders on so to speak.

"...many of the people and companies rep… Continue

There's a storm on the horizon. Hurricane Twitter is going to be huge. Are you prepared to position your business to benefit from the winds of change?

Recent studies have shown that Twitter's growth has begun a parabolic ascent as shown in the below chart which clearly illustrates the storm's-a-brewing. Erick Schonfeld's TechCrunch article 'Boom! Twitter More Than Doubles Unique U.S. Visitors To 9.3 Million In March' reports measured results stating that Twitter's number of unique visitors "gre… Continue

It's hard to navigate the web or social media these days without running into a 'spaghetti marketer'. They're pretty easy to spot. Many of these folk will bombard you with guru-speak as they 'market' to you. Many have cookie cutter template websites so lengthy it would make Charles Dickens roll his eyes.

Their method is to produce as much content as possible and shotgun the communication out to the masses, hoping to hit as many people as they can. 'There's gotta be one person who wants my [fill… Continue

It's not about you.

It's not about you.

It's not about you.

Life is changing.

Business is changing.

The world is changing.

iThis. iThat. iHave. iWant. iNeed.

This is what a lot of social media communication sounds like.

This is short-term, selfish, nobody-is-going-to-care-because-they-can-see-right-through-your-motivation thinking. They see the dollar signs in your eyes.

When your social media presence becomes 'iFocused' your business becomes 'just another one of those businesses'. Just… Continue