Victoria Player's Page

"The Best Marketing Secret EVER!"
By Victoria Player

This past week I've been having a bit of a clear out. You know what they say; a cluttered work space causes a cluttered mind... that's true for me anyway!

I came across an old marketing book which I avidly read cover to cover when I very first qualified as a certified coach a few years ago and ventured into the world of business. The book covered what was supposed to be the A-Z of marketing a service business.

Having had a flick thro… Continue

by Victoria Player, the "Online Marketing Coach"

I believe one of the most underutilised marketing weapons for successful small business development is the power of niche marketing. Niche marketing is simply marketing to client and customer groups that fit the demographic and psychographic profile of your target market.

I’m sure that you’ve come across the well-known phrase ‘Know Thyself’ which is the famous inscription on the Oracle of Apollo at Delphi in Greece. In authentic marketing… Continue

By Victoria Player

Last week one of my private coaching clients shared how frustrating it was to be putting so much time and effort into developing her business, only to find that she's barely making enough money to live on. I asked her to make a list of all of the projects she was focusing on. A few pages later she realised what the problem was. She was fixed on too many projects and stratergies at once.

Let's face it. When you're an entrepreneur you're brimming with creativity. There'… Continue

By Victoria Player, the "Online Marketing Coach"

I recently put a survey together asking my list what their most important question was in regard to marketing and growing their business. The results showed a common theme. Many of you enquired, “How can I get people interested in what I do?”

In this article I share some tips to increase your visibility, get the attention of YOUR target audience and help elevate your expert status, making YOU the natural choice.

This week whilst I was wo… Continue

By Victoria Player

Interaction and conversation is huge within Web 2.0 and it's a key tool to use within your marketing efforts because it builds a relationship with your audience and can soon turn conversation into currency! In this article I show you how.

1. Give and you shall receive!

This works on the idea of reciprocity and is one of the reasons why information marketing works so well. If you're giving out good quality information… Continue