All Blog Posts Tagged 'marketing strategy' (3)

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In slower economic times, your desire to pull resources together is natural. Focusing your marketing on your strongest purchasing base, is a wonderful way to boost sales. Let's say you don't know who your core clients are, then this is the time to find out. If you are new and do not have clients, focus upon those who your product or service will be best received. For example, if you sell medical instruments predominately used by surgeons and sometimes by general practitioners and others, you wo… Continue

Seth Godin published this list originally over 3 years ago. It's timeless. Many small business owners do NOT know marketing. They know how to DO their "thing"... practice law, design kitchens, invest money, etc. And even when they DO know marketing... "... knowing what to do is very, very different than actually doing it." Continue