All Blog Posts Tagged 'postal' (7)

It looks like the UK is going to be beset by a postal strike by the Royal Mail, read about it on the BBC website. The timing is not a coincidence as we are entering the autumn and winter holidays season, which is the busiest time for Christmas Cards, Gift deliveries on top of the general mail. The Royal Mail is about to put up its prices as (rea… Continue

The US Postal Service (USPS) has been capturing statics about direct mail for about 20 years now, through their Household Diary Study, This survey is done yearly with over 5,200 US households who (actually) volunteer to log the mail they receive and record what they do with it. The 2007 study published on the USPS web site showed that 48% of direct mail recipients read the mail and an additional 33% at the least scanned over the piece. That is a whopping 81% of mailed out pieces that are LOOKED… Continue

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34% Proximity 29% TV Holiday Ads 41% Friends Suggestion 70% Coupons received 33% Go to the same stores as usual 66% Flyers/Ads Mailed out Larson note: Mail mail mail!!! Post or E-mail, get your coupons in their hands. USPS or E-blast get your ad out and in their faces. If you’re a follower of this blog there are lots of ideas scattered in the different posts. Howard Larson Larson & Associates Target Marketing & Telesales Professionals for new account acquisition Making go… Continue

UPS, FedEx and yes the US Postal service will raise rates too. Pricing for shipping services will change on January 18, the US Postal Service announced following a vote by its Board of Governors. Prices will change for Express Mail, Priority Mail, Parcel Select, Parcel Return Service and some international shipping products. Overall, shipping services prices will increase an average of 5 percent. The new prices are available at www.usps.com/prices New for 2009 is Commercial Plus pricing. New… Continue

US Postal Service Revenue First Class Mail. . . 37.6B Direct Mail . . . . . . 20.8B Priority Mail . . . . 5.2B Package Services . 2.3B All Other . . . . . . . 9.2B US Postal Service Mail Volume First Class . . . . . . 95.9B Direct Mail . . . . 103.5B All Other . . . . . 12.8B *Newsweek Larson note: We are blessed with a for the most part very efficient and inexpensive postal service. If direct mail was taken out of the mail mix would we have the same service that we now e… Continue

In an economic downturn you need to give a projection of being a strong stable company. This will give you the look of a stable sound company and a major player in your field when the compensation is quite and not marketing hard and heavy. At this time a tactic might be saturation mailing. Which is a process where you send a mass mailing out to every address in a particular area. Because saturation mailings are so easy for the Post Office to process they can pass a savings on to the mailer whic… Continue