Linda P. Morton's Blog (2)

If you have a Web site or blog, you know how important it is to select well-searched and low-competition keywords. Without selecting and using good keyword phrases, search engine optimization will always elude you. But what's the best tools for selecting keywords? I know that many of you settle for the free keyword tools, but have you thought about how many people use the free tools and, thus, are likely to also be optimizing for the same keywords as you? I prefer to pay a bit and discover ke… Continue

Have you ever heard of market segmentation? It’s a term used mostly by marketers, but it can help your business to be more profitable. Market Segmentation Saves Marketing Resources No matter what you may think, everybody is not your potential customer. So trying to market to everybody wastes your marketing resources. In today's tough economy, you can't afford to waste money on ineffective marketing. Market Segmentation Identifies Your Target Market Market segmentation se… Continue