Sally Ormond's Blog (4)

I have a blog which contains loads of articles about freelance copywriting. But for those of you who are new to the art of copywriting, this blog will focus on giving an introduction to the subject and why it is in such high demand today. Take a look around you. Every where you look someone is trying to market something to you. Therefore the field of copywriting is large and continues to expand e… Continue

How on earth can a copywriter know how to make someone buy? It’s not as if we were all fitted at birth with a little button that can be pressed to make us open our wallets. Which is rather a shame because then my job as a freelance copywriter would be so much easier. Let me start by telling you something that most definitely won’t make people buy - clever marketing. It doesn’t matter how pretty your ad looks, how witty your slogan or ironic the con… Continue

The title of this blog probably needs a bit of explanation before I am ‘virtually’ pelted with stones by the world’s copywriting population. I don’t mean to infer that every freelance copywriter (or in-house copywriter) is aesthetically challenged. But rather that they understand the value of plain talking. More often than not, as people grow and mature, they like to try to sound clever by using big words; words that make them feel intelligent. Tha… Continue

Without a doubt, the hardest part about article writing is getting started. Many writers and freelance copywriters (and yes, that does include me) hate to write but love it when they have finished writing. It is getting that initial idea or first paragraph onto paper/screen that can seem daunting. Fear of failure is something a lot of people experience no matter what field they work in. We are all guilty of putting tremendous pressure upon ourselves… Continue