Zeke Camusio's Blog – June 2009 Archive (4)

Black hat is an unethical SEO technique that should always be avoided. Black hat attempts to gain high PR (PageRank) through “spam” tricks. This technique presents content in both visible and invisible formats to users and search engine spiders- spiders “crawl” the web and feed pages to search engines.



Black hat is not seen as a legitimate practice in SEO because it’s only a temporary fix with search engine rankings. Steer clear of these “spam” tactics because you will get burned in… Continue

Are you running a mile a minute and feel overwhelmed by all the projects and paperwork piled on your desk? There’s one key word that you need to add to your daily vocabulary: leverage. When you exert a small amount of effort, you gain large results. Think of it as the “working smarter, not harder” approach – accomplish a LOT of work but don’t spend a lot of time doing that work.



How can you make the power of leverage work for you on a daily basis? By following these strategic tools,… Continue

Your company’s website lacks pizzazz, traffic is lagging, and monthly sales are down. Does this sound familiar? It’s time to turn over your website copy to a professional. You can’t afford NOT to hire a good copywriter, and writing is probably out of your area of expertise.



Copywriting is a specific style of writing used to promote a person, business, product, opinion or an idea. Copywriters write compelling sales-focused copy ranging from web copy to e-newsletters.



Where… Continue

Before you write online press releases, you need to arm yourself with a few basic journalistic writing tricks. It also helps to understand the media and how they think and operate. If you follow these basic steps, you can act as your own publicist (while saving a few dollars in the process). These writing tips will teach you how to write an effective press release that will outshine your online competition.



Write “newsworthy” online press releases. Do not write press releases… Continue