James Broadfoot's Blog (4)

Niche Marketing Online

Finding your niche. Or neesh? I've heard it pronounced both ways. What is a niche and how can it pertain to you and your business? A niche is a very specific area of interest or talent. Playing golf could be a niche or having vast knowledge of herbal remedies may be another. There are, of course, varying levels of expertise, but generally a niche is very specific, especially as it relates to business. Businesses that focus on a niche market are filling a need for a product or service that is no… Continue

Added by James Broadfoot on November 19, 2008 at 1:47pm — No Comments

The Most Powerful Words in Ad Copy

About ten or so years ago, I watched a segment on public television about advertising, marketing, and ad copy. I can't remember the name of it, but the production was very basic and rudimentary, but well done. They revealed the most powerful words in the English language regarding advertising and its effect on our psychology. Recently I found an old legal pad that I actually jotted down some notes from this show. I still to this day keep a pad around for writing notes down and logging items of… Continue

Added by James Broadfoot on November 15, 2008 at 9:54am — 9 Comments

Composing Ad Copy: Keywords and Longtail Keywords

Keywords are the foundation to any copy, ad copy, or text you have on the internet. Since that is the case, it is important to know exactly what keywords are and the function they perform. What's the big deal, aren't they just words? Well yes and no. Keywords are the specific words you expand the rest of your copy around so that when people are searching for a specific subject they are presented with results related to what they are searching for. Sounds easy enough, but the truth is certain wo… Continue

Added by James Broadfoot on October 26, 2008 at 11:30am — No Comments

Article Writing Basics. Get Free Traffic

Article writing is one of the most effective ways to generate traffic to your website or blog. It's not that difficult once you learn the basics and the results will certainly pay off. You don't have to be an expert reporter or John Steinbeck to compose an effective article that gets read and creates traffic. The first thing to consider when writing an article is to choose a specific topic. Compose your article beforehand, then just copy and paste it to the article sites and make adjustments onc… Continue

Added by James Broadfoot on October 25, 2008 at 10:39pm — 3 Comments