How do you create website design that looks great? Here are the key points from the article “Principles of Effective Web Design”:
1. Make it Obvious
Make your website design self-explanatory so that users can almost unconsciously navigate your site without feeling like they’re trying to figure out a puzzle. A visually obvious website design structure and easily recognizable links can help you achieve this.
2. Make it Quick
Make your website design easy for your user to take action. The easier it is for a visitor to do so, the more will do so. For example, a long form for a free e-book? Many will quit part way through. If it can’t be done in less than 30 seconds in an unobtrusive way, it probably won’t work as well as it could.
3. Focus Attention
In your website design, assign values to what is most important for your users to see on your site. Then focus your users on those items with color, video, or the word “free”, for example, to capture attention.
4. Easy as 1-2-3
Think about the 1-2-3 step approaches you have seen on websites, where you were guided through a process with large button and visual effects. Easy, wasn’t it? Felt good, didn’t it?
5. Writing Style
Lots of text won’t be read. All caps won’t be read. Avoid these in your website design. Use bold, underline, bullet points. Get to the point and convey the basics. Users will not be reading. They will be skimming, or ignoring if it isn’t short and sweet.
6. Keep it Simple
KISS.
7. Use White Space Effectively
White space helps fight cognitive overload. If you want to focus your users, you need to counterbalance it with white space so they can effectively scan and take in your website design.
To read the entire article, visit
http://www.smashingmagazine.com/2008/01/31/10-principles-of-effective-web-design/.
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