25 Free Offers That Get Your Direct Mail Noticed

Let’s face it - direct mail is expensive these days! Design, printing, postage - it’s a big investment that needs to bring in results to justify the cost. With that in mind, here are 25 free offers that you can include in your direct mail that don’t necessarily cost you much but can increase the response rates for your direct mail programs.

Free sample
Free report
Free ebook
Free course
Free conference
Free seminar
Free networking event
Free video
Free consultation
Free product with a purchase
Free gift (promotional item with your logo on it, of course)
Free coupon
Free tips
Free instructions
Free advice
Free estimate
Free gift card
Free analysis
Free review
Free audit
Free tutorial
Free white paper
Free guide
Free points toward reward program
Free inspection

The key to success is creating a hook with a free offer. The item that you’re offering for free doesn’t have to be expensive, but it does have to offer some value to the people who receive it. A free review could be a great hook for a web design business, while a free coupon for any item under $20 on a future store visit could work well for a retail store. Tailor your offer to your audience and make it meaningful to them.

The word “free” almost always garners some attention, but it’s meaningless without a compelling offer tied to it. Consumers receive many offers for free things everyday, but many of those offers are for items that are useless or once closely investigated, determined not to truly be free at all.

Take the time to create a free offer that your consumers actually want but won’t break your budget if the response rate is high. Test different offers to find what your audidence responds to best and work to tweak that offer in order to refine it. Much of direct mail success relies upon testing, so be prepared to have some successes and some failures. The most important thing is to take calculated risks with your marketing, and that includes your direct mail.

May You Be Blessed With Health, Happiness & Success in the New Year!

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