Building a business and making money are two DIFERENT things -- especially when you are just starting to build a business.
In fact, people that don't recognize the difference within a year after starting their business will suffer for this lack of knowledge until they do.
Let me give you an example to help you fully understand what I'm talking about.
Suppose you went out this afternoon, purchased a computer system and some start-up business software. You come home -- all excited -- ready to get your new business going. (Everyone has experienced this same type of feeling.) It gives you a great exhilarated feeling to finally take the first step to making your dream become a visual reality. This excitement continues and mounts bigger day after day. You are so totally absorbed into your new business that you start forgetting about your normal, daily life.
After several weeks (or months) of this behavior, your family starts feeling very neglected. Or, if you don't have a family, perhaps your neighbor might start feeling you are mad at them -- or whatever. Your family or neighbor would never admit they feel "neglected" -- but the feeling is there just the same. After they have reached their tolerance level, they normally will start talking to you. They might ask, "How's the business doing?" You'll probably say, "Oh, great! I think I can really make this work."
But the very next question out of their mouths will be, "How much money are you making?" Since
you haven't made any money (and because you have to answer their question), you'll probably have to swallow your pride and say something like, "I haven't made any money yet but I'm working on something right now that should do the trick."
Now, whether you are working on anything specific or not, you have placed an invisible (and perhaps impossible) goal for yourself. You now believe that in order for you to prove to your family, neighbor or whoever, that you are NOT a failure -- you have to show them CASH IN HAND! But . . .
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