
A Billion-Dollar Brand!
I cannot emphasize enough how confident I am that Essante Worldwide will be a billion-dollar brand name over the next 4-6 years. Because the results of our products are so self-evident, it is one of those rare commodities that is destined to have a significant impact on people worldwide. Not only do they have an incredible history dating back to the beginning of time with their important place across the World and Chinese Herbal Medicine, the science of the natural ingredients used in Essante Worldwide Products are also truly outstanding. Currently, there are hundreds of scientific studies that have been published on our incredible ingredients. You can visit pubmed.org and enter any of our ingredients to read on some of the wonderful information found.
Better yet - Power-Pops, Kids Pops, Lokahi, Promax 5 and Bee Tabs all tastes absolutely incredible! I like to use the kid test to determine how something tastes. If a kid likes it, it probably tastes pretty good! We hear from all our Associates that have children they tell me each morning when they wake up they literally yell for their products! There's no doubt the products tastes great when kids who are six years old and younger beg for their morning shot of great health!
I have never, ever seen a product combine all four of these important elements: great results, great history, great science, and great taste. That is why I can say with such confidence that Essante Worldwide will be a billion-dollar brand name in the next several years.
The Power Of Now!
During several of my personal, one-on-one conversations with Associates over the world, I received the following question: Mike, what one thing could you share with me regarding Essante Worldwide to think about when I get back home? Gosh, that's an easy question. The answer is: URGENCY or what I like to call "The Power of Now!"
Here's what I mean. There are many companies in the Direct Selling industry - literally hundreds that you could choose from to try to build your financial future. There are big companies, small companies, young companies, old companies, well-run companies, and not-so-well-run companies. As smart Leaders who are evaluating how to best create your financial dreams, you would clearly want to work with the company that offers you the greatest reward for the least amount of risk. I believe, without a shadow of doubt, that if you consider the hard facts, not my opinion but the hard facts, you will not find a greater financial opportunity with the no risk than with Essante Worldwide right now.
Hard Fact #1: Essante Worldwide Is Just Entering Momentum!
If you look at the very TOP earners of virtually every company in the Direct Selling industry, you will notice something very interesting. Most of the very top earners, particularly for the larger companies ($300 million and up), got involved in their companies at the top - right near the beginning of their momentum curve - usually somewhere in the first 24-36 months of that curve.
The reason for this is so easy to explain and makes complete sense. Consider investing in stock of a publicly traded company like Microsoft. If you had the opportunity to invest in Microsoft today when the stock is steady, or 20 years ago when Microsoft first went public, when would you want to invest? The answer is obvious. You would have received a much bigger return on your investment 20 years ago. That's because of the enormous market share that Microsoft had yet to capture 20 years ago. Today, the return on your investment in Microsoft stock would probably be a nice solid return, but I highly doubt any educated investor would expect the kind of financial gains Microsoft has had in the past, since the company already has captured so much market share.
The same is true for building a Direct Selling Organization. In order to maximize the return on your investment of time, you want to invest that time in a company that is just getting ready to experience its most spectacular growth. There is no question that Essante Worldwide most spectacular growth lies directly in front of us.
Essante Worldwide products have only been available in the United States and Puerto Rico very few months and for less time in other markets in the world. And in most countries, Essante Worldwide has not even been launched yet!
The most profitable time to join Essante Worldwide is right now! We are just in the beginning stages of momentum. 2007 was our biggest year ever, but 2008 is growing so much faster that its incredible to watch! If you compare the first 4 months of 2007 with the first 4 months of 2008, you'll see that we are well over 100 percent ahead of last years record! Or, to put it another way, our sales for the first 4 months of this year were right about where we were for the first 8 months of last year! Wow!
But here's the most critical part of the Essante Worldwide story. Even at our current record sales growth, we are just barely at 1/100 of where I believe the sales of Essante Worldwide Products will be in the next several years. So, we have about 99/100, or 99 percent, of our growth ahead of us! Think about that for a minute. We literally have 100 times our current size to go to reach what I believe will be our sales volume in the next several years. That's what I call an exciting upside potential!
Hard Fact #2: Essante Worldwide Is Built For The Long Term!
While it is rare for any company to go through momentum at all (most companies just never reach that wonderful stage of growth), it would be wrong to assume that just getting involved with any company that enters momentum is the ticket to financial freedom. Just ask many of Essante Worldwide current Leaders who got involved in startup companies or ground-floor opportunities in the past, only to see those companies implode under the pressure of fabulous growth.
Its a sad fact, but more than 95 percent of the companies in our industry are out of business in less than 5 years. Yes, out of business, finished, kaput, bankrupt, doors closed, no more checks coming to your door each month, and all that hard work simply poured down the drain. Why does this happen? Many reasons: poor management, greedy owners, bad planning, associates sitting and waiting for somebody to build the business for them, and many other reasons.
The secret, then, to drastically reduce your risk of joining a company that will go out of business would be to get involved with a company that is MORE than 2 years old - that has stood the test of time and has gotten over that critical hump.
Essante Worldwide has stood the test of time and is ready for you. Our Company is completely debt free and financially rock solid, has never have been late on a check, and is operated with a built-to-last mentality.
Every decision that we have made on a daily basis since Day One is made with one primary question in mind: Is this a good long-term decision for Essante Worldwide and our Marketing Associates? Our agreement with our Developers, and some of the worlds leading Nutritionists, is one example. We had no interest in a short-term agreement with any of them. Our original agreement is the exclusivity of every product produced. Now that's long-term thinking!
But here is the most exciting part! Not only has Essante Worldwide passed the test of time, we are just now entering Momentum! Unlike most companies that are a few years that have either already gone through momentum (their best growth is BEHIND them) or are just the type of company that will never go through momentum, Essante Worldwide provides you with the best of both worlds - a rock solid company, but just entering momentum and showing all of the signs of becoming a billion-dollar company in the next several years. I've never seen a company such as this that is just entering momentum. From my vantage point, it is a first in the history of Direct Selling.
So, when I talk about the "The Power of Now", what I'm saying is that those Leaders who join with us and build their businesses right now, at this unique and historic moment in time, and build with the most urgency over the next several years, have the greatest opportunity to reap "ENORMOUS" financial rewards. Its just like buying Microsoft stock in the first few years that the company went public. The only difference is instead of investing money in Essante Worldwide, all you need to do is invest your time. And, the best part about doing that with Essante Worldwide right now is the risk is non resistant, as we have already passed the 2-year test and are now rock solid in our short years of business.
The Law of Attraction:
We have now had two meetings with our Leadership Advisory Board. In these meetings, we sought out our Leaders thoughts on things we are doing great, and things we could improve upon. We also gave them a confidential update on exciting new developments happening with Essante Worldwide that we are not at liberty to share outside of that meeting just yet. One topic we covered that I can share with you is the tremendous talent of the new Team Members we are hiring at the Home Office in addition to our existing great team. Just one example is - Liza Ybarra a Natural Leader with many years of progressive experience in the corporate offices of Direct Sales Companies.
After this discussion, one of our newest Leaders, asked a very interesting question: Why do you believe you are able to attract such amazing talent to Essante Worldwide at the Home Office? Great question!
I think the answer is very similar to why we have been able to attract some of the top Field Leaders in this industry: they see a unique opportunity to be a part of something great with Essante Worldwide a rock-solid - debt free company just entering momentum and with all the signs of becoming a billion-dollar giant in the next 4-6 years. They also see a chance to join a company that is mission driven, focused on serving others, and committed to helping children and all charities around the world.
It doesn't hurt when we show them letters from the likes of prominent United States Charity Leaders extolling the virtues of our Essante Worldwide Charities efforts and our commitment to helping others.
It doesn't hurt when they get calls from friends of mine from the BBB, and the MLMIA along with the Direct Selling Association and some of the most ethical Leaders in the Field on Network Marketing and some of the most popular Success Coaches in the Industry, who say things like: Essante Worldwide is a very special company. If you have a chance to join with Mike and the others right now, don't miss that opportunity under any circumstances. They are going places fast and they can be trusted.
It doesn't hurt when they see our rate of sales growth, or our rock-solid financial statements, or the fantastic plans we have for the future.
All those things don't hurt. But when they are making their decision and weighing competing offers, my sense is that they make up their minds when we look them right in the eye and say, Please join with us. We are a wonderful company. We have good hearts and the right intentions. We have much to accomplish over the next 5 years and beyond. We are on a mission to change health around the world more than any company in history. We want to provide the very best business opportunity the Direct Selling industry has ever offered. We want to help millions of people around world through our charitable giving program, Essante Worldwide Charities. We need great Leaders to join with our team right now as we are experiencing our greatest growth phase and are on our way to a billion dollars in sales volume annually.
Join the Essante Worldwide Family and lets do great things together for the world.
I ask all of you the same thing. Please, on this Mission, Join with us!
Making your Dreams Reality,
The Essante Worldwide Management Team
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