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Leonard Campbell

Can Social Networks Attract more Leads to your Business and how?

Can Social Networks Attract more Leads to your Business and how?

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I have a $1,000,000 Question for you.


Can Social Networks Attract more Leads to your Business and how?

If you are trying to figure out if Social Networking /Online Marketing are going to improve your funnel of new business or not, here’s your $0.99 answer --- YES. That’s the good news.

The bad news is in the How. Without getting all techi I’m going to explain it so that a 6 year old can understand and benefit from it. I explain this on a YouTube Video but for those avid readers I can break it down here as well.


Who Do You Think You are?

I know this may appear to be a dumb question but it is absolutely, the one question that you have 9 -15 seconds to answer or you’re done! Here’s why. We are all busy professionals so the attention span for most of us is about 6-9 seconds just to see if we want to listen for the next 30 seconds. So you need to identify yourself and your expertise in milliseconds. That being said, you better identify yourself and your qualifications instantaneously. Think about it: Your toilet is overflowing with raw sewage and you need a plumber NOW. Are you going to waste your time on a guy who is a florist? NOPE! (Now the reality is that he may have over 25 years as a master plumber but you don’t have the luxury of time to explore his resume.) The point is people seek out expert advice not novice advice when available.

Everybody is a Star.
Aston Kutcher recently out produced more subscribers on Twitter than any of the media BIG Dogs i.e. CNN, Walmart, Obama. On the surface this may be no big deal. After all he’s a celebrity right? True, he is a celebrity ……………. But aren’t we all. Social Marketing is all about connections & relevancy. You have to build a following of people interested in your subject matter. As they follow you they also share this info with others. Now in the good old days (7 years ago) this was referred to as Word of Mouth Advertising or Referral Marketing. Anyone can out perform Aston because anyone with a video camera can be a star. Don’t believe me go to YouTube.

Tsung Tsu and the Art of War
I know you are wondering what the heck does a 2000 year old philosopher have to do with Social Marketing? Everything. Chapter 2 - Waging War explains how to understand the economy of war and how success requires making the winning play, which in turn, requires limiting the cost of competition and conflict. You Social marketing Strategy is a Campaign of War. You are competing for the hearts and minds of those needing to hear “The Words” of their Leader. Social Networks are how you disseminate information to your troops and would be followers. It is also how you acquire like minded people who in turn become your agents of influence to their followers, associates, contacts or what have you. IRONICALLY, this is incredibly simple to do and can be as simple as posting an email, video, website or Blog such as this one here. The problem is the enormity and vastness of the Internet. The best strategy is to ask those loyal to you to also send the information to their followers and so on, and so on. By doing this you get exponential exposure and growth in your list.

GoldMail - Drive Revenue

Social Networks and Web 2.0 are your weapons of war.
The purpose of waging war is to win. Winning can come in many forms but in this case the goal is domination so that the Internet sends new users, followers, buyers to you. There are many weapons to use, some better than others. The attraction properties of Social Networks are a key factor in Attraction Marketing but the content must have value and relevance to the reader/consumer in order for it to propagate throughout the Internet. Once you have created great content your next task is to Nuke the net so that those people seeking the content can find you. Only then, with a flood of followers, can you generate more leads from people interested in learning more about YOU, your product, and how it will benefit them in there daily lives. Web 2.0 technologies make the process of connecting and propagating easier than ever by putting content in multiply places more efficiently. By doing this your rankings are optimized and placed higher on search engines like Google, Yahoo and others.

There are many tools one can use I personally use GoldMail, IDL3.0, MLSP and MTF2.0, FREE TRAFFIC PLAN respectively. Both of these will teach anyone the “how to” but you have to be willing to put content together. You also want to use some automated processes that take care of the heavy lifting so that you spend your time talking to people who have self identified them self as BUYERS. So if you ever wondered what is so important about Twitter, Facebook, Myspace, Ning and others, "here's your Sign." By leveraging these networks your message will be placed in front of more relevant people who are seeking your solution than ever before. The beautiful part is it only cost you a few minutes a day. Somewhere out there someone is seeking the very thing you are trying to sell, Social Networks help them find YOU.

Business is based on SYSTEMS.

All business is based on systems. Having the right system can make all processes profitable and efficient. Integrating all the various Social Networks together can become tedious and redundant.
If you would like to know more and receive FREE TRAINING, add me as a friend and sign up for my FREE Webinar on Marketing. You can also add me as a friend on Tweeter, Facebook too. My special Offer: If you need leads and or want to learn how to create a profitable following, then you need a simple system that will validate you to those that follow you. This is a simple system that is profitable DAY 1 and will generate both cash and leads for you. CLICK HERE

Attraction Marketing System

Tags: affiliate, automation, build, building, clickbank, free, generate, generation, income, lead

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56 Comments

Bill Peterson Comment by Bill Peterson on July 30, 2009 at 7:11pm
Well I must agree with the attention deficit issue, especially with the many competing business competing within the global community. In my opinion social networking is more about socializing than conducting business. On occasion, friends, acquaintances, etc, want to actually engage in business, but it is usually the exception, not the rule.
M. Rita Metts Comment by M. Rita Metts on July 28, 2009 at 6:40am
Definitely, it made me more visible when people are searching.
John Boo Keamseng Comment by John Boo Keamseng on July 7, 2009 at 5:41pm
Indeed, Social Networking is an indispensable tool & glue in our community living.
Arvind K Agrawal Comment by Arvind K Agrawal on July 7, 2009 at 1:32pm
Social networks do help a lot, you can learn and understand
Neelam Comment by Neelam on July 7, 2009 at 11:01am
hello
its good how i get donor for my NGO
Matt Comment by Matt on July 6, 2009 at 8:16pm
Great post Leonard. Social Networking is all about gaining exposure by positioning yourself as someone of value who provides valuable content to others with no sales pitches. Those that do this will stand out in a crowd. Thanks for the great post my friend. Take care.
Debra Allen Comment by Debra Allen on July 6, 2009 at 12:44pm
Hi I'm new to this so many people coing too u at once inviting you too there site. I'm trying to keep up help.
MARY MCKINNEY Comment by MARY MCKINNEY on July 6, 2009 at 1:24am
Thank you for your insight on social networking. I recently joined Twitter and have found many promotion avenues as well as several business opportunities.
EntrepreneursCoachGarethEmberton Comment by EntrepreneursCoachGarethEmberton on July 5, 2009 at 2:34pm
yes but you have to be attractive in the first place...to do this you need to have strong internal and external value.

Social networking is just an extension of your personality
Wayne Woodworth Comment by Wayne Woodworth on July 5, 2009 at 6:20am
If done right, the social sites are a great way to build a business. What people have to remember is that they are called social networks, not spam networks. Be social, build a following, build genuine relationships where the focus is on building trust with new friends. Find out what they need then offer what you have to satisfy their need.

Wayne
http://www.yonderwillowmarketing.com/renegade

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