Don’t Forget to Market to Employees
When the economy takes a downturn, one of the first things businesses of all sizes do is cut back on internal employee communications. The employee newsletter gets the axe followed by off-site meetings, company events (such as the office holiday party), and more. It’s not surprising. In fact, on the surface, it makes sense. However, if you take a closer look, you’ll realize that cutting back on employee communications when times are tough is the last thing you should do.
Truth be told, there is no more important time to communicate with your employees then during difficult financial times. It’s a form of internal marketing that provides a sense of transparency and security to employees who may feel concerned about the future.
Branding professionals call your employees your most important brand ambassadors. Marketers call them your strongest word-of-mouth influencers.
Happy employees can have a huge impact on your brand image and the buzz about your product. From conversations with friends, to discussions with existing and potential customers, employees are your front-line marketers. By closing your doors and reducing communications, you allow an environment of uncertainty to thrive. Uncertainty typically leads to speculative thinking and rumors. Don’t allow that to happen. Instead, take control of the conversation and make sure your employees feel valued and confident in their jobs, the brand they represent, and the company as a whole.
How can you market to your employees? It’s simple. Through communication. For example, launch a new e-newsletter or an internal blog written by employees. Both are low-cost, effective methods to communicate with employees.
However, don’t fill these communications tools with rhetoric. Instead, allow employees to start the conversations. Reign them in when you need to, but allow them to flourish as much as possible. In other words, control the conversations but do so in a subtle, nearly imperceptable way. Insert marketing messages about the company and brand to ensure company confidence and a positive brand message continue to make their way outside of the four walls of your office or store. Doing so will allow you to be certain that your brand ambassadors are championing your brand to everyone they meet and that the word-of-mouth marketing they influence is positive.
Healthy Coffees, Teas, Mochas, Hot Chocolates & Lattes.
Click for First Time Buyer Discount
Pete Taylor 3
Founder & CEO
ATLCoffeeHouse.com
Healthy Coffees, Teas, Mochas, Lattes & Hot Chocolates
Free Samples Available-Click Here
Truth be told, there is no more important time to communicate with your employees then during difficult financial times. It’s a form of internal marketing that provides a sense of transparency and security to employees who may feel concerned about the future.
Branding professionals call your employees your most important brand ambassadors. Marketers call them your strongest word-of-mouth influencers.
Happy employees can have a huge impact on your brand image and the buzz about your product. From conversations with friends, to discussions with existing and potential customers, employees are your front-line marketers. By closing your doors and reducing communications, you allow an environment of uncertainty to thrive. Uncertainty typically leads to speculative thinking and rumors. Don’t allow that to happen. Instead, take control of the conversation and make sure your employees feel valued and confident in their jobs, the brand they represent, and the company as a whole.
How can you market to your employees? It’s simple. Through communication. For example, launch a new e-newsletter or an internal blog written by employees. Both are low-cost, effective methods to communicate with employees.
However, don’t fill these communications tools with rhetoric. Instead, allow employees to start the conversations. Reign them in when you need to, but allow them to flourish as much as possible. In other words, control the conversations but do so in a subtle, nearly imperceptable way. Insert marketing messages about the company and brand to ensure company confidence and a positive brand message continue to make their way outside of the four walls of your office or store. Doing so will allow you to be certain that your brand ambassadors are championing your brand to everyone they meet and that the word-of-mouth marketing they influence is positive.
Healthy Coffees, Teas, Mochas, Hot Chocolates & Lattes.
Click for First Time Buyer Discount
Pete Taylor 3
Founder & CEO
ATLCoffeeHouse.com
Healthy Coffees, Teas, Mochas, Lattes & Hot Chocolates
Free Samples Available-Click Here
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