Getting Net Savvy - Malaysians find real action in the virtual world.
Hello guys!
While cleaning my study room, compiling those files, my eyes suddenly glued to this headline on local news dailies with this headline: "Getting Net Savvy - Malaysians find real action in the virtual world."
This news was a headline in New Straits Times (Malaysia), Mar 27, 2007 (more than a year ago!)
It is great news especially to us Netpreneurs to have a broader perspective in making internet marketing a successful venture.
I extract the detail of the news, enjoy reading.
Kuala Lumpur: Malaysia's Internet users are spending more time online and doing much more, legally and otherwise, than just checking their email.
According to a survey conducted late last year by international media agency Universal McCann, 18% of respondents polled logged on for more than 6 hours each day, with about 41% using the Internet for between one and three hours daily.
More than 65% of users had paid bills, downloaded music and video with peer-to-peer (P2P) software, booked movie or concert tickets or made airline reservation online at least once.
The top three activities were reading news online, using web-based email and finding information, which were reported by nearly all the Internet-connected respondents. They were also savvy, making inroads into the World Wide Web by having their own blogs and podcasts (audio recordings, like radio shows, put up on the Net for download and possibly uploading to a digital music player like an iPod).
The study showed that blogging, podcasting, gaming and social networking were gaining strength on the Internet. A large number of Malaysians also use the Internet to look for directions or maps, visit job search sites and make banking transactions. But e-courses and online dating sites have yet to catch on, the survey noted.
More than two-thirds of the sample of 4,670 across all age groups enjoyed high-speed broadband connections. Only 10% of those polled said they had no access to the Internet. Malaysian netizens are also giving the advertising business a positive spin with 31% clicking on video and animated banner advertisements, 27% participating in promotions and 41% reading sponsored pages at least once a week.
An average of 42% of Internet users in Malaysia visit gaming sites, and 46% visit social networking sites. An additional six percent download game regularly. More companies were now starting to weave brand messages in a relevant fashion within the games and sponsor content on popular gaming sites to deliver a higher level of consumer engagement, Universal McCann said.
Other findings from the survey include:
* Students and working professionals constitute most users, with students 23% more likely than average to be heavy users (people who spend more than 3 hours online daily).
* Home followed by work or school are the two most common points of access for heavy users at 77% and 73% respectively.
* Heavy users are more likely than average to engage in more activities, although bidding/selling online is an exception.
* Heavy users are much more likely than average to participate in contests, buy/download content and click on sponsored search results.
* For both average and heavy users: social networking sites garner the most usage, while game download portals and Internet Protocol Television (IPTV) have potential for more traffic.
* Average users usually visit and read blogs while heavy users create self-blogs and leave comments on other blogs.
* Podcasting across the board has not caught up with the average user yet; even heavy users who experiment with podcasting do so at an infrequent pace.
So guys...we in Malaysian definitely have the potential to go far in the Internet Marketing business or a home based business with the power of the Internet.
So do not procrastinate...take you action while the opportunity are still HOT! Tools are around to make your journey a successful venture. Be like a Pros even you are a Novice!
If you are looking for a business to grow online and be with the most active team from Malaysia. Join me here, http://vur.me/Rosli/work-from-home/ , and we shall guide you online.
While cleaning my study room, compiling those files, my eyes suddenly glued to this headline on local news dailies with this headline: "Getting Net Savvy - Malaysians find real action in the virtual world."
This news was a headline in New Straits Times (Malaysia), Mar 27, 2007 (more than a year ago!)
It is great news especially to us Netpreneurs to have a broader perspective in making internet marketing a successful venture.
I extract the detail of the news, enjoy reading.
Kuala Lumpur: Malaysia's Internet users are spending more time online and doing much more, legally and otherwise, than just checking their email.
According to a survey conducted late last year by international media agency Universal McCann, 18% of respondents polled logged on for more than 6 hours each day, with about 41% using the Internet for between one and three hours daily.
More than 65% of users had paid bills, downloaded music and video with peer-to-peer (P2P) software, booked movie or concert tickets or made airline reservation online at least once.
The top three activities were reading news online, using web-based email and finding information, which were reported by nearly all the Internet-connected respondents. They were also savvy, making inroads into the World Wide Web by having their own blogs and podcasts (audio recordings, like radio shows, put up on the Net for download and possibly uploading to a digital music player like an iPod).
The study showed that blogging, podcasting, gaming and social networking were gaining strength on the Internet. A large number of Malaysians also use the Internet to look for directions or maps, visit job search sites and make banking transactions. But e-courses and online dating sites have yet to catch on, the survey noted.
More than two-thirds of the sample of 4,670 across all age groups enjoyed high-speed broadband connections. Only 10% of those polled said they had no access to the Internet. Malaysian netizens are also giving the advertising business a positive spin with 31% clicking on video and animated banner advertisements, 27% participating in promotions and 41% reading sponsored pages at least once a week.
An average of 42% of Internet users in Malaysia visit gaming sites, and 46% visit social networking sites. An additional six percent download game regularly. More companies were now starting to weave brand messages in a relevant fashion within the games and sponsor content on popular gaming sites to deliver a higher level of consumer engagement, Universal McCann said.
Other findings from the survey include:
* Students and working professionals constitute most users, with students 23% more likely than average to be heavy users (people who spend more than 3 hours online daily).
* Home followed by work or school are the two most common points of access for heavy users at 77% and 73% respectively.
* Heavy users are more likely than average to engage in more activities, although bidding/selling online is an exception.
* Heavy users are much more likely than average to participate in contests, buy/download content and click on sponsored search results.
* For both average and heavy users: social networking sites garner the most usage, while game download portals and Internet Protocol Television (IPTV) have potential for more traffic.
* Average users usually visit and read blogs while heavy users create self-blogs and leave comments on other blogs.
* Podcasting across the board has not caught up with the average user yet; even heavy users who experiment with podcasting do so at an infrequent pace.
So guys...we in Malaysian definitely have the potential to go far in the Internet Marketing business or a home based business with the power of the Internet.
So do not procrastinate...take you action while the opportunity are still HOT! Tools are around to make your journey a successful venture. Be like a Pros even you are a Novice!
If you are looking for a business to grow online and be with the most active team from Malaysia. Join me here, http://vur.me/Rosli/work-from-home/ , and we shall guide you online.
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