How to Build a Presence on the Web

Once upon a time, a business would put up a website with its contact information, and that was the beginning and end of its web presence.

Those days are long gone. Savvy marketers today are very aware that a multidimensional approach is essential if one hopes to build a strong and responsive web presence.

Social media and SEO are two of the most important aspects of building a presence on the web.

In fact, web marketing to me is entirely about building up both social capital and search equity, nurturing relationships and reputations both with people and with search engines.

"Strategies and Tactics for Building a Presence on the Web" has become the main theme of my blog.

Here are some recent articles:

• What it Takes to Build a Web Presence
• Website vs. Web Presence
• Anti-Social Media Marketing
• Why Aren’t Social Networking Sites Easy to Use?
• Twitter Lists Beta Observations and Tips
• Is Email Marketing Dead?
• Social Marketing Momentum
• 7 Questions to Ask Before Signing Up for Social Media Training
• Social Marketing Leverage

Over the past 24 months, I went from beginner to 12,000+ per month (and an Alexa rating near 52,000). The search engines provided me 4,600+ visits in October. Twitter (where I have 47,000 followers) gave me another couple of thousand visits.

If you are as determined as I am, you can have these kinds of results too. It's up to you how far to go.

In any case, there's no charge to read or to subscribe to my blog. You can add comments there too. Many of the articles I've written were in response to comments I received.

So, stop by for a visit. My virtual door is always open. Read, comment, subscribe, and connect with me on other sites.

Warm regards,
Larry Brauner
+1 845-356-4218