Nobody Buys Drills, They Buy Holes

I spoke this morning with a very pleasant chap from the Westchester County Business Journal.

In the course of conversation I had occasion to mention that "nobody buys drills, they buy holes," an aphorism attributed to Theodore Levitt, the late economist.

A drill is but a means to an end.

Similarly, few people care about social networking sites.

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Larry Brauner
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