Social Marketing Momentum

In Social Marketing Leverage, I stated that the Internet gives us the ability to transfer information with relative ease and enables a great variety of online tools to provide us with a virtual type of leverage.

In this article, I discuss another physical phenomenon, that of momentum, as it applies to the non-physical social marketing process.

Momentum is the impetus of an object or a process, its tendency to remain in motion. If you've ever skated or cross-country skied, you've enjoyed momentum or gliding. :-)

When riding in a car or bus that stopped short, you were thwarted by momentum as the vehicle stopped, but you kept going. :-(

Most of the time, we don't want to lose momentum. We've worked up some speed, or we're highly productive -- and we want it to continue.

Please read the full article on my blog: Social Marketing Momentum

Larry Brauner
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