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Stephen Lohse

What Dynamic Principle Does "The Godfather" Bring To The Table For Your Business?

Can You Blend “The Godfather” With Your Online Efforts?
by stephenlohse on August 27, 2009

Do You Have “..An Offer You Can’t Refuse”

If your an entrepreneur, and have a product or service to sell, be sure you have an irresistable offer that is packed with value to ensure that your prospective buyer will find worthy of your product. Remember, your competition is just a click away so you need to have added value to your products.

Ask yourself the question, “What are you willing to give for the sale”. For example, if a product that cost $100 gives you a profit of $35, then how much of that profit are you willing to give up for the sale? Or sometimes better yet, What other product do you have that you can throw in, to sweeten the deal?

Often if people have related items, they can offer those items for a deep discount, and still manage to get a small profit out of it, and because of the deep discount, they end up attracting more buyers, moving more product, and wind up better off because even though they didn’t get the maximum profit from the purchases, they wind up with more return customers, and more sales down the road, and chances are the profits gotten will far exceed the profits if the seller kept the prices at the “suggested retail” amount.

So really when you look at it, what have you lost? The customers happy, your happy…a true win/win situation.

But don’t get “retarded” with your offer(…which can be easy for some affiliate marketers) Why? Well, it makes you look a little desperate, and remember the old addage; “If it’s too good to be true…”


Really, the last thing you need is to look either desperate or scammy so keep it real! Honestly if you have specialized knowlege relating to the product or service, You might be amazed at how far a simple 10-15 page PDF file will go, or a video series that you have compiled that points out the tips ,tricks, strategies, use features that may be overlooked (especially if they point out the flaws and your helpful tutilage is the “prescription” to their “pain”).

Visit me for more content at
~SL

Tags: affiliate, irresistable, marketing, mlm, network, niche, offer, onine, online, psychological

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