What Will You Do To Improve Your Advertising?
Advertising is the lifeblood of any business, whether it's online or offline.
All advertising isn't created equal! Some advertising sends in a trickle of traffic, others are a little better, some don't deliver at all, but the good news is that there are a lot of advertising avenues both online and offline that delivers what they promise.
As an advertiser you need to identify those advertising avenues that delivers what they promise, then advertise consistently in the advertising source you've chosen.
Why consistent advertising is necessary
Consistent advertising is necessary because people are inundated with advertising. Every day you see over 3,000 ads that seem to come at you from every direction. You see ads on T.V., in the newspaper, on your computer, billboards, on vehicles, on the windows and in the rest rooms of various businesses. You hear them on the radio as you commute to work, or travel.
How do you get through the "jungle of jingling jargon" to your audience with your message?
You need to advertise consistently wherever you choose to advertise! Work diligently to find what advertising works for you. Then advertise consistently to receive the greatest return on your investment.
Get Attention! Whatever it takes, use a "dancing frog" to gain attention, whatever it takes! Look what the gecko has done for insurance. Of maybe a "cave man" is that unique attention-getter you need to draw attention to your advertising message.
Get creative, think outside the box, or hire someone who can come up with that unique idea that differentiates your business or web site from all the rest.
Make advertising priority #1 for your business!
Too many times business and web site owners get too busy with daily tasks to take significant time to plan their advertising to make it more effective, or to advertise at all!
Do you delay advertising for the following reasons?
* You haven't decided to advertise this month, because advertising and all it entails, takes time away from running your business
* You've decided to use your money for advertising to pay other bills
* You postpone the appointments you set to meet with account executives who want to meet with you, because you just can't face making that decision on where to advertise
* You don't want to think about what to put in your advertisement.
Business and web site owners procrastinate for all the "excuses" above and many more.
Don't play "Barney Fife" and shoot yourself in the foot with "excuses", arm yourself with all the reasons you should advertise then spend enough time to plan well, or get someone that is well qualified to consult with you or hire someone to do it for you. Advertising is that important!
Hit your target market with the best advertising you can find, then keep hitting your audience like a boxer in training with that old "onesy twosy" punch, ad after ad, until customers are banging at your door like good "crazed" shoppers should be shopping.
Circulation is important but only if you are reaching your target market. An even better choice for your advertising is circulation that is constantly increasing.
Make your decision now that you will make your advertising priority #1 for your business!
Success in the fastlane is that you slow down enough to advertise smart, by thinking intently about where, when and how often you will advertise. Then just do it!
Keep that "life blood" of advertising flowing to keep your business growing!
What will you do to improve your advertising?
Always Affordable Advertising
http://www.meritadvertisingnetwork.com
Pickup your "Free Advertising Handbook" at:
http://www.freeadvertisinghandbook.info
All advertising isn't created equal! Some advertising sends in a trickle of traffic, others are a little better, some don't deliver at all, but the good news is that there are a lot of advertising avenues both online and offline that delivers what they promise.
As an advertiser you need to identify those advertising avenues that delivers what they promise, then advertise consistently in the advertising source you've chosen.
Why consistent advertising is necessary
Consistent advertising is necessary because people are inundated with advertising. Every day you see over 3,000 ads that seem to come at you from every direction. You see ads on T.V., in the newspaper, on your computer, billboards, on vehicles, on the windows and in the rest rooms of various businesses. You hear them on the radio as you commute to work, or travel.
How do you get through the "jungle of jingling jargon" to your audience with your message?
You need to advertise consistently wherever you choose to advertise! Work diligently to find what advertising works for you. Then advertise consistently to receive the greatest return on your investment.
Get Attention! Whatever it takes, use a "dancing frog" to gain attention, whatever it takes! Look what the gecko has done for insurance. Of maybe a "cave man" is that unique attention-getter you need to draw attention to your advertising message.
Get creative, think outside the box, or hire someone who can come up with that unique idea that differentiates your business or web site from all the rest.
Make advertising priority #1 for your business!
Too many times business and web site owners get too busy with daily tasks to take significant time to plan their advertising to make it more effective, or to advertise at all!
Do you delay advertising for the following reasons?
* You haven't decided to advertise this month, because advertising and all it entails, takes time away from running your business
* You've decided to use your money for advertising to pay other bills
* You postpone the appointments you set to meet with account executives who want to meet with you, because you just can't face making that decision on where to advertise
* You don't want to think about what to put in your advertisement.
Business and web site owners procrastinate for all the "excuses" above and many more.
Don't play "Barney Fife" and shoot yourself in the foot with "excuses", arm yourself with all the reasons you should advertise then spend enough time to plan well, or get someone that is well qualified to consult with you or hire someone to do it for you. Advertising is that important!
Hit your target market with the best advertising you can find, then keep hitting your audience like a boxer in training with that old "onesy twosy" punch, ad after ad, until customers are banging at your door like good "crazed" shoppers should be shopping.
Circulation is important but only if you are reaching your target market. An even better choice for your advertising is circulation that is constantly increasing.
Make your decision now that you will make your advertising priority #1 for your business!
Success in the fastlane is that you slow down enough to advertise smart, by thinking intently about where, when and how often you will advertise. Then just do it!
Keep that "life blood" of advertising flowing to keep your business growing!
What will you do to improve your advertising?
Always Affordable Advertising
http://www.meritadvertisingnetwork.com
Pickup your "Free Advertising Handbook" at:
http://www.freeadvertisinghandbook.info
Tags: &, advertising, affiliates, affordable, commissions, duel, dynamics, network, offline, online
Add a Comment
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Comment by Sigrid de Kaste on July 7, 2009 at 5:08am -
Love your post, Joan and agree with what you say. Advertising is one very important strategy of the marketing mix and depending on the type and size of the business it may be used heavily or only in a budget version. The important factor in it is: the Message Must Meet the chosen Market. I know companies who spend millions on big glossy ads in up-market magazines with very little return. Is it the wrong magazine for the target market or is it the wrong message for the target market? Can be a combination of both. So, yes, do advertise, make it big and bold and often BUT make sure you've researched Who you are Targeting and What need they have and language they speak.
Thanks Joan!
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Comment by Dimitry St. Nedelchev on July 7, 2009 at 4:27am -
Essendo membro della Vs. societa` ho ricevuto centinaia di lettere che non mi dicono niente, perche` sono lunghissime e anche perche` non parlo perfettamente la Vs. lingua.
Il funzionamento del sistema si poteva spiegare con un testo uguale a 1 pagina.
Ecco perche` ho deciso di creare un mio sito personale www.sadini.eu dove offriro` oggetti unici. Ho due schizzi di Picasso con la documentazione corrispondente di Sotheby - Londra, altra documentazione di valore, quadri unici, ecc.
Voglio ringraziare a tutti per la Vs. gentile attenzione.
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Comment by Rudi Rivers on July 7, 2009 at 1:03am -
Nice presentation with good solid advice, Joan. We all need those reminders from time to time to keep the skids oiled and prospective customers visiting our sites.
Since you are obviously an expert in your field, I hope you will be kind enough to recommend some good online venues for advertising passive-type programs, or those that are more investment oriented than business. And, if you have experience with surf/advertising options, I hope you will comment on their effectiveness and value.
Many thanks and best wishes,
Rudi
www.cash9999.com
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Comment by w15n03 on July 7, 2009 at 12:06am -
The Business grows as advertising stay put consistently.
Thanks for sharing
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Comment by Dr. Erica Goodstone on July 6, 2009 at 10:53pm - Great blog. I am currently advertising through writing articles and selling my ebooks. I have a seminar scheduled for July 24 and July 25, but I am only using online advertising so far. I do plan to send out press releases about 10 days prior to the event. I agree that for advertising to work, it must go to the proper target market with consistency and in the early stages, before the income is received, it needs to be truly cost effective and efficient.
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Comment by Bipin Patel on July 6, 2009 at 10:46pm -
I did fax broad casting once,result was 1% and no sales.I am learning this direct sales ofline and also other online business.Glade to read your post.Thanks.
Bipin Patel(http://www.rapidprosperityplan.com)
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Comment by Jheney L Puia on July 6, 2009 at 10:15pm - Wonderful eyes opening advise
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Comment by Kuesta on July 6, 2009 at 9:20pm
- Great post !! But how to advertise consistently ? How do you get through the "jungle"of information ? How to find the best advertising ?
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Comment by Louise NicholasEfNbT on July 6, 2009 at 9:01pm - What a great post. I work several home-based business and use the relationship marketing system SendOutCards (SOC) with fairly good results for repeat customers. I have signage on my vehicle, send consistent emails, but am just dabbling with social networks right now. For the last two years I have been very active in my community and surrounding areas in my State of Maine in chambers of commerce, rotary, Maine Women's Network. I also substitute for friends at BNI meetings and that has proven to be very effective. For the last year, I have been advertising on traffic exchanges and website rotators with minimal results. Some of them have earned me some residual cash. Always, I am pressed for time so I need to target my audience very carefully.
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Comment by Salma latiff on July 6, 2009 at 8:56pm - Thank you for your write-up. I have always find advertising difficult. It costs a lot and for a small company like mine, advertising is a heavy cost. But I would certainly look into this. Those that have offered to do advertisisng for me are quoting such high cost. Please if anyone knows a cheaper way to advertise. i am not so computer savvy, but really willing to learn.
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