What Will You Do To Improve Your Advertising?
Advertising is the lifeblood of any business, whether it's online or offline.
All advertising isn't created equal! Some advertising sends in a trickle of traffic, others are a little better, some don't deliver at all, but the good news is that there are a lot of advertising avenues both online and offline that delivers what they promise.
As an advertiser you need to identify those advertising avenues that delivers what they promise, then advertise consistently in the advertising source you've chosen.
Why consistent advertising is necessary
Consistent advertising is necessary because people are inundated with advertising. Every day you see over 3,000 ads that seem to come at you from every direction. You see ads on T.V., in the newspaper, on your computer, billboards, on vehicles, on the windows and in the rest rooms of various businesses. You hear them on the radio as you commute to work, or travel.
How do you get through the "jungle of jingling jargon" to your audience with your message?
You need to advertise consistently wherever you choose to advertise! Work diligently to find what advertising works for you. Then advertise consistently to receive the greatest return on your investment.
Get Attention! Whatever it takes, use a "dancing frog" to gain attention, whatever it takes! Look what the gecko has done for insurance. Of maybe a "cave man" is that unique attention-getter you need to draw attention to your advertising message.
Get creative, think outside the box, or hire someone who can come up with that unique idea that differentiates your business or web site from all the rest.
Make advertising priority #1 for your business!
Too many times business and web site owners get too busy with daily tasks to take significant time to plan their advertising to make it more effective, or to advertise at all!
Do you delay advertising for the following reasons?
* You haven't decided to advertise this month, because advertising and all it entails, takes time away from running your business
* You've decided to use your money for advertising to pay other bills
* You postpone the appointments you set to meet with account executives who want to meet with you, because you just can't face making that decision on where to advertise
* You don't want to think about what to put in your advertisement.
Business and web site owners procrastinate for all the "excuses" above and many more.
Don't play "Barney Fife" and shoot yourself in the foot with "excuses", arm yourself with all the reasons you should advertise then spend enough time to plan well, or get someone that is well qualified to consult with you or hire someone to do it for you. Advertising is that important!
Hit your target market with the best advertising you can find, then keep hitting your audience like a boxer in training with that old "onesy twosy" punch, ad after ad, until customers are banging at your door like good "crazed" shoppers should be shopping.
Circulation is important but only if you are reaching your target market. An even better choice for your advertising is circulation that is constantly increasing.
Make your decision now that you will make your advertising priority #1 for your business!
Success in the fastlane is that you slow down enough to advertise smart, by thinking intently about where, when and how often you will advertise. Then just do it!
Keep that "life blood" of advertising flowing to keep your business growing!
What will you do to improve your advertising?
Always Affordable Advertising
http://www.meritadvertisingnetwork.com
Pickup your "Free Advertising Handbook" at:
http://www.freeadvertisinghandbook.info
All advertising isn't created equal! Some advertising sends in a trickle of traffic, others are a little better, some don't deliver at all, but the good news is that there are a lot of advertising avenues both online and offline that delivers what they promise.
As an advertiser you need to identify those advertising avenues that delivers what they promise, then advertise consistently in the advertising source you've chosen.
Why consistent advertising is necessary
Consistent advertising is necessary because people are inundated with advertising. Every day you see over 3,000 ads that seem to come at you from every direction. You see ads on T.V., in the newspaper, on your computer, billboards, on vehicles, on the windows and in the rest rooms of various businesses. You hear them on the radio as you commute to work, or travel.
How do you get through the "jungle of jingling jargon" to your audience with your message?
You need to advertise consistently wherever you choose to advertise! Work diligently to find what advertising works for you. Then advertise consistently to receive the greatest return on your investment.
Get Attention! Whatever it takes, use a "dancing frog" to gain attention, whatever it takes! Look what the gecko has done for insurance. Of maybe a "cave man" is that unique attention-getter you need to draw attention to your advertising message.
Get creative, think outside the box, or hire someone who can come up with that unique idea that differentiates your business or web site from all the rest.
Make advertising priority #1 for your business!
Too many times business and web site owners get too busy with daily tasks to take significant time to plan their advertising to make it more effective, or to advertise at all!
Do you delay advertising for the following reasons?
* You haven't decided to advertise this month, because advertising and all it entails, takes time away from running your business
* You've decided to use your money for advertising to pay other bills
* You postpone the appointments you set to meet with account executives who want to meet with you, because you just can't face making that decision on where to advertise
* You don't want to think about what to put in your advertisement.
Business and web site owners procrastinate for all the "excuses" above and many more.
Don't play "Barney Fife" and shoot yourself in the foot with "excuses", arm yourself with all the reasons you should advertise then spend enough time to plan well, or get someone that is well qualified to consult with you or hire someone to do it for you. Advertising is that important!
Hit your target market with the best advertising you can find, then keep hitting your audience like a boxer in training with that old "onesy twosy" punch, ad after ad, until customers are banging at your door like good "crazed" shoppers should be shopping.
Circulation is important but only if you are reaching your target market. An even better choice for your advertising is circulation that is constantly increasing.
Make your decision now that you will make your advertising priority #1 for your business!
Success in the fastlane is that you slow down enough to advertise smart, by thinking intently about where, when and how often you will advertise. Then just do it!
Keep that "life blood" of advertising flowing to keep your business growing!
What will you do to improve your advertising?
Always Affordable Advertising
http://www.meritadvertisingnetwork.com
Pickup your "Free Advertising Handbook" at:
http://www.freeadvertisinghandbook.info
Tags: &, advertising, affiliates, affordable, commissions, duel, dynamics, network, offline, online
Add a Comment
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Comment by Erick Terry on July 6, 2009 at 12:40pm - Back to the basics, online is great.. however there are customers out there that do not use it, and those that do are sick of the over advertising.. Newspapers, signs, and the beautiful word of mouth is by far the best...
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Comment by Diane Overcash on July 6, 2009 at 12:39pm
- The first thing I do is to get in alignment with my ideal collector so that I don't waste time with people who are not interested in my paintings. I identify what that ideal (the characteristics I would like) collector is like; attitude, willingness to pay price asked, etc. Then I show my work in as many places I can where I think these collectors might be. I have my website posted on my car, use social media, etc.
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Comment by Konrad Fischer on July 6, 2009 at 11:50am -
Advertising what looks as advertising is no advertising. Better: Don't advert your job, your skills, your products, your service. You all know:
'A man's praise in his own mouth stinks!'
Only lament your readers so bad life (naturally without your kit for better life) and describe it by very provoking examples in all awesome details, how shit happens by following the 'usual' way.
For example (as I am an architect in building terms):
Show the black mold filled constructions and discuss sick children's syndromes in insulated lightweight wood frame ('green') homes. So your USP - planning solid construction homes and mold consult - will step in bright daylight by itself without leaving any word about it. The rest will follow.
Good luck!
Konrad
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Comment by Zsolt Pasztor on July 6, 2009 at 11:41am - Try this great new Video Search Engine to advertise your products online !
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Comment by EntrepreneursCoachGarethEmberton on July 6, 2009 at 11:25am -
Hi Joan,
Interesting article, I once spent £26,000 on yellow pages advertising and got a contract worth £6.5m from which I made 35% gross profit.....nice!
So advertising does work and many of the points you make are right, however because of those points you raised is advertising the best marketing strategy for sme's as there are now many other cost effective ones a business owner can use before advertising?
10 years ago advertising was a must do....these days especially with the internet being so useful has advertising become one dimensional?
Interesting article....got me thinking! What are your views on the questions I raised
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Comment by Beckie Rhodes on July 6, 2009 at 10:56am - I've been making an effort to do a lot more branding and socializing. As a techie I kind of get wrapped up in all the how-to fix it and not the how-to market it so now I'm going from tech to marketer using the normal social networking channels. As my business is blogging and real estate, I think that socializing and word-of-mouth are some of the best channels out there.
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Comment by Sharon Hoehner on July 6, 2009 at 10:54am - I advertise in a local magazine as well as online. Both are working.
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Comment by Earl Lum on July 6, 2009 at 10:45am
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Hi Joan
I pretty much advertise online only using press releases and the newswire to get my new products announced to the world. My website traffic usually spikes 3-5x on days when i have an announcement and this lasts for a solid week. Plus since i deal internationally, i don't need to worry about localized ads. I don't do trade show advertising as i haven't figured out the ROI for such venues vs meeting clients directly.
Earl
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Comment by james powers on July 6, 2009 at 10:41am - thanks 4 the free advertising handbook and hope it helps
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Comment by Donna on July 6, 2009 at 10:36am -
Great article and very good information.
People can't buy if they don't know about your products.
You have me jazzed up to do more adverts,... thanks..
Donna DeVane
Let's Get Growing
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