What Will You Do To Improve Your Advertising?
Advertising is the lifeblood of any business, whether it's online or offline.
All advertising isn't created equal! Some advertising sends in a trickle of traffic, others are a little better, some don't deliver at all, but the good news is that there are a lot of advertising avenues both online and offline that delivers what they promise.
As an advertiser you need to identify those advertising avenues that delivers what they promise, then advertise consistently in the advertising source you've chosen.
Why consistent advertising is necessary
Consistent advertising is necessary because people are inundated with advertising. Every day you see over 3,000 ads that seem to come at you from every direction. You see ads on T.V., in the newspaper, on your computer, billboards, on vehicles, on the windows and in the rest rooms of various businesses. You hear them on the radio as you commute to work, or travel.
How do you get through the "jungle of jingling jargon" to your audience with your message?
You need to advertise consistently wherever you choose to advertise! Work diligently to find what advertising works for you. Then advertise consistently to receive the greatest return on your investment.
Get Attention! Whatever it takes, use a "dancing frog" to gain attention, whatever it takes! Look what the gecko has done for insurance. Of maybe a "cave man" is that unique attention-getter you need to draw attention to your advertising message.
Get creative, think outside the box, or hire someone who can come up with that unique idea that differentiates your business or web site from all the rest.
Make advertising priority #1 for your business!
Too many times business and web site owners get too busy with daily tasks to take significant time to plan their advertising to make it more effective, or to advertise at all!
Do you delay advertising for the following reasons?
* You haven't decided to advertise this month, because advertising and all it entails, takes time away from running your business
* You've decided to use your money for advertising to pay other bills
* You postpone the appointments you set to meet with account executives who want to meet with you, because you just can't face making that decision on where to advertise
* You don't want to think about what to put in your advertisement.
Business and web site owners procrastinate for all the "excuses" above and many more.
Don't play "Barney Fife" and shoot yourself in the foot with "excuses", arm yourself with all the reasons you should advertise then spend enough time to plan well, or get someone that is well qualified to consult with you or hire someone to do it for you. Advertising is that important!
Hit your target market with the best advertising you can find, then keep hitting your audience like a boxer in training with that old "onesy twosy" punch, ad after ad, until customers are banging at your door like good "crazed" shoppers should be shopping.
Circulation is important but only if you are reaching your target market. An even better choice for your advertising is circulation that is constantly increasing.
Make your decision now that you will make your advertising priority #1 for your business!
Success in the fastlane is that you slow down enough to advertise smart, by thinking intently about where, when and how often you will advertise. Then just do it!
Keep that "life blood" of advertising flowing to keep your business growing!
What will you do to improve your advertising?
Always Affordable Advertising
http://www.meritadvertisingnetwork.com
Pickup your "Free Advertising Handbook" at:
http://www.freeadvertisinghandbook.info
All advertising isn't created equal! Some advertising sends in a trickle of traffic, others are a little better, some don't deliver at all, but the good news is that there are a lot of advertising avenues both online and offline that delivers what they promise.
As an advertiser you need to identify those advertising avenues that delivers what they promise, then advertise consistently in the advertising source you've chosen.
Why consistent advertising is necessary
Consistent advertising is necessary because people are inundated with advertising. Every day you see over 3,000 ads that seem to come at you from every direction. You see ads on T.V., in the newspaper, on your computer, billboards, on vehicles, on the windows and in the rest rooms of various businesses. You hear them on the radio as you commute to work, or travel.
How do you get through the "jungle of jingling jargon" to your audience with your message?
You need to advertise consistently wherever you choose to advertise! Work diligently to find what advertising works for you. Then advertise consistently to receive the greatest return on your investment.
Get Attention! Whatever it takes, use a "dancing frog" to gain attention, whatever it takes! Look what the gecko has done for insurance. Of maybe a "cave man" is that unique attention-getter you need to draw attention to your advertising message.
Get creative, think outside the box, or hire someone who can come up with that unique idea that differentiates your business or web site from all the rest.
Make advertising priority #1 for your business!
Too many times business and web site owners get too busy with daily tasks to take significant time to plan their advertising to make it more effective, or to advertise at all!
Do you delay advertising for the following reasons?
* You haven't decided to advertise this month, because advertising and all it entails, takes time away from running your business
* You've decided to use your money for advertising to pay other bills
* You postpone the appointments you set to meet with account executives who want to meet with you, because you just can't face making that decision on where to advertise
* You don't want to think about what to put in your advertisement.
Business and web site owners procrastinate for all the "excuses" above and many more.
Don't play "Barney Fife" and shoot yourself in the foot with "excuses", arm yourself with all the reasons you should advertise then spend enough time to plan well, or get someone that is well qualified to consult with you or hire someone to do it for you. Advertising is that important!
Hit your target market with the best advertising you can find, then keep hitting your audience like a boxer in training with that old "onesy twosy" punch, ad after ad, until customers are banging at your door like good "crazed" shoppers should be shopping.
Circulation is important but only if you are reaching your target market. An even better choice for your advertising is circulation that is constantly increasing.
Make your decision now that you will make your advertising priority #1 for your business!
Success in the fastlane is that you slow down enough to advertise smart, by thinking intently about where, when and how often you will advertise. Then just do it!
Keep that "life blood" of advertising flowing to keep your business growing!
What will you do to improve your advertising?
Always Affordable Advertising
http://www.meritadvertisingnetwork.com
Pickup your "Free Advertising Handbook" at:
http://www.freeadvertisinghandbook.info
Tags: &, advertising, affiliates, affordable, commissions, duel, dynamics, network, offline, online
Add a Comment
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Comment by Sandy Falagan on July 6, 2009 at 10:33am -
Joan, I do advertise consistently. I primarily use email marketing with two automated systems:
our movie system which sends out email letters every 2-5 days (highly productive) and our x2obuilder system. Each has a lead capture page, and I get a notificaiton when someone visits
the site. Locally, I have business cards and flyers in places where I do business. I also have magnetic signs on the sides of my Hyundai. The latter two have brought me sales but no members as associates. I have done Traffic Pod as a free member, but it takes too much time. Thank you for you post.
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Comment by Patty Perrin on July 6, 2009 at 10:31am - Great advice! Thanks!
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Comment by Lorne Pike on July 6, 2009 at 10:25am
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Without a doubt, promoting one's business is absolutely vital. However, there are many opportunities and venues out there that come at very little or no cost but hold phenomenal value for companies that use them well. When working with my clients I refer to a list of well over 100 different ways for them to market themselves, and many of those channels require no direct cost at all. Needless to say though, the returns of course increase as more time and imagination are applied.
I would therefore be cautious about putting so much emphasis on "advertising," which is the paid insertion of ad messages. Especially for small companies, the ability to squeeze every possible penny out of a marketing initiative can make all the difference between marketing that spends money and marketing that makes money.
In summary, you've written a great post. I agree with the spirit of everything said in your post, but would substitute "marketing" for "advertising" throughout.
All the best!
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Comment by Tim Henderson on July 6, 2009 at 10:18am - VERY TIMELY information in this economy. Many are pulling away but the leaders see advertising now like Donald Trump sees real estate. It is time to implement NEW and consistent forms of advertising. How about "bringing your website to life?" See the NEW GOOGLE by clicking the link to follow - www.freeivonow.com
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Comment by Cranston on July 6, 2009 at 10:16am
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If you get Locked out of your Auto,Home,Work,18 Wheeler
Call Capital Auto Lockout Service in and outside Nashville,TN
615-568-2239 web freewebs.com/capitallock or myspace.com/capitalautolockoutservice
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Comment by Jeremiah Whitman on July 6, 2009 at 10:08am - I'll admit that I don't have the finances yet to do a massive online advertising campaign, but the widgets provided by the website I use helps with spreading the word about my business and product.
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Comment by Kristen Scott on July 6, 2009 at 10:08am -
Small and medium sized businesses often suffer from a lack of time to do the research, etc. necessary to make smart decisions on advertising. Especially in a large market, like Dallas where there are literally thousands of choices. My advice is to find an advertising rep that you build a relationship with to help you make informed decisions. When I worked at The Dallas Morning News, I kept up with all the competition. I would never hesitate to help my customers pull research on radion or tv or anything they were considering. We were consultative sellers...helping our clients get the most for their money...even outside of our product.
You really have to pare down what will work for you: radio, tv, print, billboards, mail, internet. Think like your customer or your potential customer and go to them.
I recommend for starters a book called "Your Marketing Sucks". It comes with a simple white cover and is a great starting point for new businesses.
Good luck. Even though I'm out of the advertising business now, I still consult with small and medium sized businesses for marketing and advertising. Let me know if I can help.
Kristen
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Comment by Gwen Pierce on July 6, 2009 at 10:06am - Great info! Thanks for sharing.
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Comment by william clements on July 6, 2009 at 10:02am -
I started off advertising on traffic exchanges and safelists with some success but not a lot. So I learned about video marketing (YouTube), social networking like myspace, facebook and ning. Also I now have a list I build and use. So I'd say making a better campaign and subject line is what I need to improve a little on!
William Clements
Let's Get Growing
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