YouTube Viral Marketing Strategies

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Until YouTube came along, there was no social networking site that promoted user content in the form of video. This niche has catapulted YouTube to the forefront as a leading social networking site. Because of its ease of use and popularity, YouTube has become a launch pad for many business viral marketing campaigns as well.

Do you have a digital camcorder or webcam? If so, you can make a video that can be shared online. People like to see what others are doing. There is no better way to allow others to do just that, than through video media. YouTube is the largest generator of user video content on the web.

Businesses have found a way to use YouTube to increase their bottom line as well. Videos are a great to head up a viral marketing campaign. What is viral marketing you might be asking? We do it all the time and many don't even realize it.

When someone shares a good review of a product with us and we go out and buy it, that's viral marketing. Essentially, it is word of mouth advertising. It also works on the negative. Poor reviews lead to lower sales of certain products. On the Internet, negative statements spread like wildfire.

Here are three strategies that we use to promote our sites via Youtube:

1. Have keywords for your particular business in your video titles for people to find your videos. This video is called Myspace Marketing: Truths Revealed! This video is placed on a website right next to the link for the ebook.

2. Have your website viewable on the screen several times throughout the video.

Here is a Youtube video of one of my fitness friends, Holly Rigsby, that is doing a phenomenal job of promoting her product via video. She has a great niche, Busy Moms Fitness Workouts, and what a better way to distribute your videos virally than via Youtube.

3. Post your video on Facebook and Myspace. The great thing about Facebook is that all of your friends see every move that you make in the status section. Myspace bulletins are great areas to post your videos as well.

YouTube provides opportunities for businesses to market their business in a viral fashion. With high quality video and a bit of social networking around the site, traffic and sales will benefit.

If you haven't begun advertising your business via video, YouTube is the perfect place to start. It doesn't cost a dime to put your business in front of millions, but can produce a return that maybe even you could never have imagined.

Naomi Trower
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Tags: busy, exercise, holly, marketing, moms, rigsby, youtube

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136 Comments

Comment by Mark Halbert on April 10, 2009 at 2:51pm: thanks for a great tip

Comment by Cha'kwaina on March 8, 2009 at 12:59pm: Know I know that YouTube may be one of the marketing stratigies I need to add to my repitore. I have the equipment and the skills-----

Comment by Beth Schmillen on March 7, 2009 at 9:07pm: Hi Naomi,

So that's how to do the YouTube thing! Just today I got several requests on Twitter to view YouTube promos about DirectMatches since I also promote it and they are hoping for a comment (still have to do that! *smiles*)

I'm not sure if I'm ready to attempt it, but so many others are using it very successfully... I'll just have to give it a try. You make it sound easy enough to do!

thanks
Beth

Let the world know about your Business: Press Releases from DirectMatches http://www.directmatches.com/bethsventures

Comment by John Gatto on February 26, 2009 at 8:34am: I'll be be doing viedo's this year

John'oneliner'Gatto
www.dreambig47.com

Comment by Brian and Sarah Gwyn on February 21, 2009 at 7:13am: Video is something we're going to spend more time on this year. Awesome tips and examples. Thanks for the clarity!

Comment by Gabriel Acts on February 12, 2009 at 9:30pm: A billion brain dead suckers posting crap at Youtube and not getting paid, but making Rupert Murdoch plenty of ad dollars...like I said, the sheeple are not paying attention.

Comment by Yvonne Benjamin on February 1, 2009 at 2:33pm

Namo,

Excellent information. I agree, with the internet and so many social sites, especially YouTube, you can reach more people and also send your favorite video to all your friends. I think that is genious. Now you have other people marketing your business for you.

If you have a video that you would like to upload, go to www.CamStudio.org to download this free video streaming SW. It allows you to capture any video running on your screen and save it to a file which you can then upload. I have used this already to record a recent video I uploaded. Thanx to my friend here at Sta.rtUpBiz Matt LeClear for sending me the link.

Much continued success to everyone.

Have a Great Day!

Yvonne : )

Comment by James Broadfoot on January 30, 2009 at 2:22pm: I agree Naomi

You provide some excellent video tips. There are so many free resources like youtube that we should all take advantage of. A viral video can do wonders for your business.

Comment by Corey Gilmore on January 26, 2009 at 8:45pm: Consumers love free. Most of us using the internet are particularly in love with free information. Youtube is a great free way to spread free information. I would think it would work better for national firms more than local small business, but the numbers are there....viral marketing is in and can work for just about any purpose.

The higher quality and better tagged the video, the better response. Try posting your video as a video response to an already popular video to increase views. Don't forget to be funny and edgy, and not go so far overboard that people can't tell what the video is about. Good Luck.

Comment by BB BERG on January 22, 2009 at 6:42pm: Thank you,I´m on youtube right now but I see the clarity from your wonderful informative blog.
http://www.youtube.com/user/bbberg1
big kiss enjoy!