YouTube Viral Marketing Strategies

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Until YouTube came along, there was no social networking site that promoted user content in the form of video. This niche has catapulted YouTube to the forefront as a leading social networking site. Because of its ease of use and popularity, YouTube has become a launch pad for many business viral marketing campaigns as well.

Do you have a digital camcorder or webcam? If so, you can make a video that can be shared online. People like to see what others are doing. There is no better way to allow others to do just that, than through video media. YouTube is the largest generator of user video content on the web.

Businesses have found a way to use YouTube to increase their bottom line as well. Videos are a great to head up a viral marketing campaign. What is viral marketing you might be asking? We do it all the time and many don't even realize it.

When someone shares a good review of a product with us and we go out and buy it, that's viral marketing. Essentially, it is word of mouth advertising. It also works on the negative. Poor reviews lead to lower sales of certain products. On the Internet, negative statements spread like wildfire.

Here are three strategies that we use to promote our sites via Youtube:

1. Have keywords for your particular business in your video titles for people to find your videos. This video is called Myspace Marketing: Truths Revealed! This video is placed on a website right next to the link for the ebook.

2. Have your website viewable on the screen several times throughout the video.

Here is a Youtube video of one of my fitness friends, Holly Rigsby, that is doing a phenomenal job of promoting her product via video. She has a great niche, Busy Moms Fitness Workouts, and what a better way to distribute your videos virally than via Youtube.

3. Post your video on Facebook and Myspace. The great thing about Facebook is that all of your friends see every move that you make in the status section. Myspace bulletins are great areas to post your videos as well.

YouTube provides opportunities for businesses to market their business in a viral fashion. With high quality video and a bit of social networking around the site, traffic and sales will benefit.

If you haven't begun advertising your business via video, YouTube is the perfect place to start. It doesn't cost a dime to put your business in front of millions, but can produce a return that maybe even you could never have imagined.

Naomi Trower
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Tags: busy, exercise, holly, marketing, moms, rigsby, youtube

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Comment by Naomi Trower on January 2, 2009 at 12:09pm: Abner,
I know certain people that purposely use certain songs in their videos to even drive more traffic. I can't say that Holly did that but it's marketing!

Comment by Sarah Goodrich on January 2, 2009 at 12:08pm: I'm heading for my pilates ball right now! What a fun abs video. I've been too scared to put myself on video, but I'm going to try it today. Anyone interested in composting?

Comment by Minnie Pitts Champ on January 2, 2009 at 12:06pm: Hi, Naomi, thanks for bringing YouTube to my attention. Have never done a video but hopefully can conquer my fears. You are doing a good work.

Comment by Jana on January 2, 2009 at 12:05pm: Good luck in 2009. ;o) www.super-moda.com
You can wear some original clothing for the video.

Comment by Eugenie Absalom on January 2, 2009 at 12:05pm: Dear Naomi,

Thank you for sharing valuable experience, will certainly follow your advice.

Happy New Year!

Eugenie Absalom

Comment by glenn reedus on January 2, 2009 at 12:03pm: Naomi, you forgot to share YOUR video w/ us

Comment by Abner Broadus on January 2, 2009 at 12:03pm: And could I say just one thing? The video with the lady doing the ab workout. She needs to pick different music to play with her video. That song was (to me) very inappropriate. And now it's stuck in my head!

Comment by solcarina on January 2, 2009 at 12:00pm: Thank You, Naomi for sharing.

Sending love and light,

Solcarina

Comment by Susanna Jade Angolani on January 2, 2009 at 12:00pm: Yes, youtube is a fabulous way to market any little thing one desires. I find every topic, from metaphysics to dog training - EVERYthing is there. I love finding videos featuring Tibetan Lamas giving teachings about the nature of reality. I enjoyed watching musical videos with Celine Dion singing "O Holy Night" and others during Christmas. There are tons of alternative voices being heard on Youtube, offering insights and perspectives not found through the normal media channels, i.e. CNN, Fox network and the like. I post various videos on my blogs and social networking sites. Thanks Naomi for this reminder!