YouTube Viral Marketing Strategies

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Until YouTube came along, there was no social networking site that promoted user content in the form of video. This niche has catapulted YouTube to the forefront as a leading social networking site. Because of its ease of use and popularity, YouTube has become a launch pad for many business viral marketing campaigns as well.

Do you have a digital camcorder or webcam? If so, you can make a video that can be shared online. People like to see what others are doing. There is no better way to allow others to do just that, than through video media. YouTube is the largest generator of user video content on the web.

Businesses have found a way to use YouTube to increase their bottom line as well. Videos are a great to head up a viral marketing campaign. What is viral marketing you might be asking? We do it all the time and many don't even realize it.

When someone shares a good review of a product with us and we go out and buy it, that's viral marketing. Essentially, it is word of mouth advertising. It also works on the negative. Poor reviews lead to lower sales of certain products. On the Internet, negative statements spread like wildfire.

Here are three strategies that we use to promote our sites via Youtube:

1. Have keywords for your particular business in your video titles for people to find your videos. This video is called Myspace Marketing: Truths Revealed! This video is placed on a website right next to the link for the ebook.

2. Have your website viewable on the screen several times throughout the video.

Here is a Youtube video of one of my fitness friends, Holly Rigsby, that is doing a phenomenal job of promoting her product via video. She has a great niche, Busy Moms Fitness Workouts, and what a better way to distribute your videos virally than via Youtube.

3. Post your video on Facebook and Myspace. The great thing about Facebook is that all of your friends see every move that you make in the status section. Myspace bulletins are great areas to post your videos as well.

YouTube provides opportunities for businesses to market their business in a viral fashion. With high quality video and a bit of social networking around the site, traffic and sales will benefit.

If you haven't begun advertising your business via video, YouTube is the perfect place to start. It doesn't cost a dime to put your business in front of millions, but can produce a return that maybe even you could never have imagined.

Naomi Trower
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Tags: busy, exercise, holly, marketing, moms, rigsby, youtube

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Comment by Dawn Lawson on January 2, 2009 at 11:54am: Nice article Naomi. In addition to the viral marketing aspect, Posting YouTube videos on your website will also boost the Google juice now that they have added the Video Ranking feature! I foresee video becoming a standard for higher rankings.

Dawn
http://www.freelanceadminsupport.com

Comment by Abner Broadus on January 2, 2009 at 11:53am: Naomi, that was a very nice and well written article. But to tell you the truth, I have no idea how to do video anything! :-)

I signed up with Youtube to put a video on there that a friend of mine made for me. But I have no idea on how to get the video to people or people to the video. I can't even remember how to sign in to my youtube page. I am just amazed on how people can put websites and words across the video while it's running. That's very professional looking to me. Maybe one day I will learn about all of that.

Thanks for the write up. It was a pleasure to read.

Abner

Comment by MY DIVA DIET–Christine Lakatos on January 2, 2009 at 11:50am: Very cool! I have a You Tube with 6 videos so far! But how do I get more traffic to my website?
watch?v=ztr4xXj0x9g&feature=channel_page

Comment by Lesly Federici RN, CWC on January 2, 2009 at 11:50am

Hi Naomi.
You are right! Youtube is a great place to promote. I have a friend that is doing just that and he has attracted a few potential customers from there. I have also found it to be a great learning resource as well. You can find just about anything there! That is one of the things on my 2009 get-to-it list.

But, I think you have to think out what you want to get accross intelligently. For me, doing a couple of "takes" before I submit it is neccessary! LOL! I'll crack myself up - you know? So I like to see what seems to work and what doesn't. That would be a good topic - How to prsent a quality YouTube biz promo.

Thanks for the post!

Comment by Marcy Williams on January 2, 2009 at 11:48am: you are so right other people like to view others in real time helps lend integrity to your product

Comment by Shonny DeBouse-Young on January 2, 2009 at 11:46am: WOW! Thanks for the info.

Comment by Tri on January 2, 2009 at 11:46am: Thank you for the tips especially #2.

Have a great day!!!
Tri

Comment by Linda on January 2, 2009 at 11:46am: Hi Naomi,

These are Great Tips, and at Mentoring For Free we teach several Marketing Skills, Video is one of them! Want to learn Video Marketing? See my profile and download my Free E-Book. Thanks Naomi for your contribution to StartUp.

Linda