YouTube Viral Marketing Strategies

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Until YouTube came along, there was no social networking site that promoted user content in the form of video. This niche has catapulted YouTube to the forefront as a leading social networking site. Because of its ease of use and popularity, YouTube has become a launch pad for many business viral marketing campaigns as well.

Do you have a digital camcorder or webcam? If so, you can make a video that can be shared online. People like to see what others are doing. There is no better way to allow others to do just that, than through video media. YouTube is the largest generator of user video content on the web.

Businesses have found a way to use YouTube to increase their bottom line as well. Videos are a great to head up a viral marketing campaign. What is viral marketing you might be asking? We do it all the time and many don't even realize it.

When someone shares a good review of a product with us and we go out and buy it, that's viral marketing. Essentially, it is word of mouth advertising. It also works on the negative. Poor reviews lead to lower sales of certain products. On the Internet, negative statements spread like wildfire.

Here are three strategies that we use to promote our sites via Youtube:

1. Have keywords for your particular business in your video titles for people to find your videos. This video is called Myspace Marketing: Truths Revealed! This video is placed on a website right next to the link for the ebook.

2. Have your website viewable on the screen several times throughout the video.

Here is a Youtube video of one of my fitness friends, Holly Rigsby, that is doing a phenomenal job of promoting her product via video. She has a great niche, Busy Moms Fitness Workouts, and what a better way to distribute your videos virally than via Youtube.

3. Post your video on Facebook and Myspace. The great thing about Facebook is that all of your friends see every move that you make in the status section. Myspace bulletins are great areas to post your videos as well.

YouTube provides opportunities for businesses to market their business in a viral fashion. With high quality video and a bit of social networking around the site, traffic and sales will benefit.

If you haven't begun advertising your business via video, YouTube is the perfect place to start. It doesn't cost a dime to put your business in front of millions, but can produce a return that maybe even you could never have imagined.

Naomi Trower
Check Out My Store
Internet Entrepreneur
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Tags: busy, exercise, holly, marketing, moms, rigsby, youtube

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Comment by Latwanuia on January 21, 2009 at 5:35am: Thanks for the advise, and your store is great to!!!!!

Comment by Apostle Dr. Nailah Gilliam on January 20, 2009 at 10:11pm: Thank you for these marketing tips. I found the information to be informative and useful.

Comment by Heavenly Cosmetic Musician on January 19, 2009 at 5:30am: This is very good info. You Tube was my next step, now I have some tips, thanks!

Comment by Workathomemomblogs on January 17, 2009 at 4:25pm: This is a great idea , I watched a person on CNN who started adding his videos on you-tube long time ago, it took him 3-5 yrs and after adding 100 videos to be recognized on you-tube and because he had to make so many video and those video were being watched many times a day so you-tube found out that he had great videos which made a lot of people visiting the you-tube. They were fun video that people clicked on them over and over. They gave him a job and he is one of the best paid person on you-tube.

Comment by Heidi Tourangeau on January 16, 2009 at 9:46pm: Excellent ideas! I have been toying around with adding YouTube to my blog and I have an Logitech QuickCam, but I find myself staring at the computer screen and watching myself do the video and of course I look like I'm looking at the screen rather than this tiny, little camera sitting on top!
I need to build up my confidence when it comes to sitting in front of cameras, but I do feel that YouTube, or programs like it, are an excellent source of information!

Comment by Mary (Timmons) Schneider on January 16, 2009 at 2:24pm: I haven't been out to YouTube for any length of time yet. Do you have to create an account? or do you just post your video? Additionally, I guess it goes without saying that the video should be a fairly small bite of data so folks stay tuned for the whole thing. Anyway to capture feedback on it? Thanks!

Comment by Geargette Pann on January 14, 2009 at 10:51am: Yes ..I agree and youtube is great for fitness niche...here is one of my popular videos
http://www.youtube.com/watch?v=uIAkdLg_dh4

Comment by Teresa Avila on January 14, 2009 at 10:47am: YouTube is an excellent tool if used tastefully. Your video has to look professional and be directed towards your target market.

Comment by Jerry Holliday on January 13, 2009 at 3:48am: Hi Naomi

Thanks for those tips!
also syndication via heyspread or tubemogul gets it out to around 20 other video sites as well.

Jerry
http://www.jerryholliday.com

Comment by Terri Pattio on January 11, 2009 at 1:47pm: Hello Naomi,

You really put some useful information in here. I'm sure it will help people that don't know these things. Because I know at one time I didn't know either.
Terri