YouTube Viral Marketing Strategies

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Until YouTube came along, there was no social networking site that promoted user content in the form of video. This niche has catapulted YouTube to the forefront as a leading social networking site. Because of its ease of use and popularity, YouTube has become a launch pad for many business viral marketing campaigns as well.

Do you have a digital camcorder or webcam? If so, you can make a video that can be shared online. People like to see what others are doing. There is no better way to allow others to do just that, than through video media. YouTube is the largest generator of user video content on the web.

Businesses have found a way to use YouTube to increase their bottom line as well. Videos are a great to head up a viral marketing campaign. What is viral marketing you might be asking? We do it all the time and many don't even realize it.

When someone shares a good review of a product with us and we go out and buy it, that's viral marketing. Essentially, it is word of mouth advertising. It also works on the negative. Poor reviews lead to lower sales of certain products. On the Internet, negative statements spread like wildfire.

Here are three strategies that we use to promote our sites via Youtube:

1. Have keywords for your particular business in your video titles for people to find your videos. This video is called Myspace Marketing: Truths Revealed! This video is placed on a website right next to the link for the ebook.

2. Have your website viewable on the screen several times throughout the video.

Here is a Youtube video of one of my fitness friends, Holly Rigsby, that is doing a phenomenal job of promoting her product via video. She has a great niche, Busy Moms Fitness Workouts, and what a better way to distribute your videos virally than via Youtube.

3. Post your video on Facebook and Myspace. The great thing about Facebook is that all of your friends see every move that you make in the status section. Myspace bulletins are great areas to post your videos as well.

YouTube provides opportunities for businesses to market their business in a viral fashion. With high quality video and a bit of social networking around the site, traffic and sales will benefit.

If you haven't begun advertising your business via video, YouTube is the perfect place to start. It doesn't cost a dime to put your business in front of millions, but can produce a return that maybe even you could never have imagined.

Naomi Trower
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Tags: busy, exercise, holly, marketing, moms, rigsby, youtube

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Comment by Donna Friedman on January 9, 2009 at 1:21pm: One of my customers used YouTube to view video submissions for a contest. He even added it as a gadget to his iGoogle page. Very Cool!

Comment by The Divine Miss White on January 9, 2009 at 1:31am: WOW ...she's got that ball under control. That is such a great exercise for core strength.

Comment by Sylvia McCormick on January 7, 2009 at 8:11am

Hi Naomi,
I just loved the video's and all that laughing with the children. Well put together. I am new at this and it will be awhile before I get the hang of business networking.

Thanks so much

sylvia Mccormick

Comment by Konrad Fischer on January 7, 2009 at 7:23am: Must all your videos in youtube be "Business"-vids? I think no. Also very personal videos, even your video favorites can influence and develop your image in the business world, try it ... (Example: My youtube channel)

Comment by william clements on January 6, 2009 at 11:03pm: Ye, youtube was the only video promoting site and after that look how many followers we got. Youtube is great and I help people optimize there video to get people to view the video because without viewers the video means nothing. I also learned how to get any video lots of views fast after 2 year trial and error.

William Clements

Comment by Tonia on January 6, 2009 at 8:14pm: I've started posting videos on YouTube - quite nerve wracking but then you see that there are a lot of poor quality videos out there with people mumbling away about nothing in particular - makes you feel better. I managed to record two videos before realising I hadn't plugged the mic in! Well, it was good practice for the 'real' thing. I now use it as an essential part of my marketing and am tying it into my blog. Will also be posting it to Facebook and also MySpace (although I haven't spent too much time on MySpace so it's kind of barren right now!).

The only downside of YouTube is that it is a bit addictive. I've recorded a video and then found myself hours later having already uploaded the video, trawling through cat videos, cute kids dancing videos, 'humourous' videos.....when I should have been in my bed hours ago!

Comment by Naomi Trower on January 6, 2009 at 8:29am: Yes Bob you sure can!

Comment by Ron and Peggy on January 5, 2009 at 11:30pm: OK looks & sounds good - have to figure this in to our total package for marketing health & wellness products. Need to check with our Corp. ad office to be sure what is permitted - has anyone else used this system to market 10 in 1 liquid supplements? Their replicated sites are effective and their products are great but not sure that they permit converting to YouTube - if anyone knows please contact us - - - www.shopGBG.com/RonAndPeggy - - - THANX for the info.....

Comment by Bob Riddell on January 5, 2009 at 4:40pm: Hi Naomi....you have done your homework here for sure....question for you....my daughter has a new digital camera and it takes video...dont know how much but we did some video at the Ok City bombing Memorial last summer...the quality looked pretty good then....so can we use this format for uploading to YouTube etc....

Comment by Jerry Holliday on January 5, 2009 at 12:04pm: Great advice - video is the media to focus on in 009 - and use heyspread.com for mass distribution!

Jerry